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Disney, the animated cartoon juggernaut, is also the largest media company in the world. And, he has long had the vision of becoming the first online streaming service. For nearly two years, the media giant has clearly announced its intention to launch three separate services dedicated to providing family-friendly TV entertainment, sports streaming and adult content sharing on Hulu. The sports service, called ESPN +, was launched almost a year ago and the second service is being born – well, not right now, but that's the case. The media giant has announced "Disney +", its premium video on demand service to be launched later this year.
Looking for all the latest #DisneyPlus in the same place? Follow this thread for live updates from 2pm to 6pm. PT today! pic.twitter.com/6qoNHbhwpO
– Disney (@Disney) April 11, 2019
The idea of the new service is simple: Disney wants to eliminate mediators and reach the audience directly. With the promised streaming service, users will have access to content such as movies or TV shows from Disney, Pixar, Marvel Studios, National Geographic and other franchises for a monthly subscription of $ 6.99 or 69 , $ 99 a year. It will also host all episodes under the banners of the saga Star Wars and The Simpsons . Needless to say, most of these content will be exclusive to Disney +. At the annual day of its investor, the media giant announced that its streaming service would be operational on November 12.
Robert Iger, president and CEO of The Walt Disney Company, told CNBC that it was providing a direct service to consumers is easier and more beneficial than to concede content to third parties. He added that this is how Disney's original productions will have a higher value in the long run. The company has made more than $ 7 billion in box office in 2018 and is confident in translating this success into Disney +.
18 of Pixar's 22 movies will be available from the first day on Disney +.
– David Faber (@davidfaber) ] April 11, 2019
On launch day, Disney + will host 10 original films and 25 original series in addition to another 400 films and 7,500 episodes of television – broadcast or not. The list also includes 18 of Pixar's 22 films. While companies like Apple, Amazon, Hulu, etc. seek to acquire a significant share of the online streaming business, the main competitor of Disney in the market is Netflix, which has 140 million subscribers. This is where Disney + pricing will be key as the cheapest Netflix package costs $ 9 per month, while the standard package is available for $ 13 in the US.
Given that Disney owns 60% of Hulu's capital, Disney is also planning to expand Hulu into international markets. But the service will be separate from Disney +. In the meantime, we are waiting to see if Netflix's "technology-first" approach will help it sink or sink, as the industry prepares for disruptive pricing and global popularity. of Disney.
Source: Variety
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