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Uday Shankar, president of the Walt Disney Company Asia Pacific and president, Star and Disney India spoke of India at the day of investors of the company.
During its investor day, the Walt Disney Company presented a comprehensive overview of its consumer-focused strategy was presented on April 11 in the company's studio. It included presentations on Hulu, Hotstar, ESPN + and the upcoming Disney + service.
The event included remarks from the management of The Walt Disney Company, including Robert A. Iger, President and Chief Executive Officer; Kevin Mayer, President, Direct-to-Consumer and International; Christine McCarthy, Executive Vice President and Chief Financial Officer; Lowell Singer, Senior Vice President, Investor Relations; and Jimmy Pitaro, president of ESPN and co-chair of Disney Media Networks.
Uday Shankar Presentations by Michael Paull, President of Disney Streaming Services; Randy Freer, CEO of Hulu; Russell Wolff, Executive Vice President and General Manager, ESPN +; Uday Shankar, president of the Walt Disney Company Asia-Pacific and president of Star and Disney India; Ricky Strauss, President, Content and Marketing, Disney +; and Agnes Chu, Senior Vice President, Content, Disney +, also took part in the event.
In his presentation, Uday Shankar mentioned that in a year of Star, the Indian Premier League had recorded a 50% revenue growth, while the number of viewers had increased by 30%. According to the official presentation on the company's website, Shankar reportedly said that India would count one billion screens by 2023, of which 750 million would be video-active smartphones, the remaining 250 million being television screens. According to its presentation in 2018, India had 550 million screens – 200 million TVs and 350 million smartphones.
He also talked about reducing wireless data costs and increasing the use of data. According to Shankar, the average monthly usage of per capita Indian data has gone from 800 MB in 2015 to 9650 MB in 2018. He projected that the average number of hours of Indian video content per person per day will rise from 2.5 hours in 2018. 5 hours in 2023.
He also stated that advertising and payments to consumers for video were increasing in India. According to Shankar's estimates, video advertising (television and digital combined) and consumer payments (pay television) are also growing. He predicted that the advertising pie would rise from $ 5 billion in 2018 to 21% in 2023, or $ 21 billion in TAG, while that of consumer payments would increase from $ 7 billion to $ 12 billion over the same period. period. This means that overall advertising and payments to consumers for video would increase from $ 12 billion to $ 26 billion over this period.
Summarizing Star India's position in the media and entertainment, Shankar explained that Star owned 30% of television advertising, 30% of digital advertising and 40% of the television affiliates market.
At the event, Disney unveiled a first preview of the Disney + offer that will be launched in the US on November 12, 2019, at $ 6.99 per month. This service will offer fans of all ages a new way to experience the unparalleled content of the company's iconic entertainment brands, including Disney, Pixar, Marvel, Star Wars and National Geographic, available on connected TVs and mobile devices.
"Disney + marks a bold step forward in an exciting new era for our society – a time when consumers will have a direct connection to the incredible creative content that characterizes The Walt Disney Company." We are confident that The combination of Our Unparalleled Stories, Our Beloved Brands, Our Iconic Franchises and Our Advanced Technologies will make Disney + a major player in the market and add significant value to consumers and shareholders alike, "said Bob Iger.
The Investor Day event also featured presentations by several of the creative executives behind the Disney + content list. They announced that in addition to its robust library of theatrical and television content, Disney + will broadcast more than 25 original series and 10 feature films, documentaries and specials from some of the industry's most prolific and creative storytellers.
The original new titles announced for Disney + are as follows:
Marvel Studios:
• The television series "The Falcon and The Winter Soldier", played by Anthony Mackie under the pseudonym of Falcon and Sebastian Stan reprimanding him as a Winter Soldier
• "WandaVision" television series with Elizabeth Olsen as Wanda Maximoff and Paul Bettany resuming his role in The Vision
• " Marvel's If If? ", The first animated series of Marvel Studios, inspiring comics of the same name. Each episode will explore a crucial moment in the Marvel film universe and return it to its head, drawing audiences into an unknown territory
Walt Disney Animation Studios:
• "In the Unknown: Drowning 2" documentary series showing the hard work and imagination needed to create one of the most anticipated films of Walt Disney Animation Studios
Pixar Animation Studios :
• Toy Story based projects, "Forky Asks a Question" short animated series and short film "Lamp Life"
National Geographic:
• Documentary Series "The World According to Jeff" Goldblum "in which Jeff draws the curtain on an apparently familiar object. reveal a world of amazing connections, fascinating science and many great ideas
• The documentary series "Magic of the Animal Kingdom" takes the backstage of the film with respected experts Animators and biologists of Disney & # 39; s Animal Kingdom and Epcot SeaBase Aquarium
Disney Television Animation:
• "The Phineas and Ferb Movie" (working title) with many original scenes (19659003). the tracks will join previously announced originals, including "The Mandalorian", the world's first Live Scenario series on stage, Star Wars, the exclusive new season of "Star Wars: The War of Clones", "High School Musical: The "Music Series", the untitled series Cbadian Andor starring Diego Luna and Alan Tudyk, the "Loki" series of Marvel Studios starring Tom Hiddleston, "Monsters at Work," "The Journal of a Woman President "and the movie films" Lady and the Tramp ", Noelle," "Togo", "Timmy Failure" and "Stargirl. The "Nonfiction" series was also announced earlier this week and includes "Be Our Leader", "Movie Relics: The Iconic Art of Cinema (wt)", "Earthkeepers (wt)", "Encore! , "Walt Disney Imagineering Untitled Documentary Series," Marvel & # 39; s 6 16, "" The Marvel Hero Project "," "(Re) Connect", "Rogue Trip" and "Shop Clbad (wt)" .
In addition, Disney + announced that the 30 seasons of "The Simpsons" would be available on the service the first day. During the first year, the public will also have access to Fox family titles, such as "The Sound of Music", "The Princess Bride" and "Malcolm in the Middle". This content will add to an impressive collection of more than 7,500 television episodes and 500 films, including successful hits of 2019.
"We are extremely excited about our growing portfolio of offerings. consumers, as we have demonstrated today, with Disney +, we will be bringing innovative entertainment to audiences around the world in innovative ways, "said Mayer, adding," We will continue to improve the user experience through a steady supply of high quality programs, making the service even more appealing to consumers. "
A high quality customer experience
Designed for To the delight of the most dedicated fans, Disney + will offer its subscribers a product-rich product experience that makes navigation, discovery and visualization easy. their favorite programming with immersive brand stickers and pages dedicated to Disney, Pixar, Marvel, Star Wars and National Geographic. Subscribers will have the ability to create custom profiles, each receiving personalized experiences tailored to their unique tastes based on past behaviors and preferred content.
The Disney + service will be available on a wide range of mobile and connected TV devices, including game consoles, streaming media players and smart TVs and will adapt to the best HD viewing experience possible depending on the available bandwidth of the subscriber, with support for video playback up to 4K HDR. Fans will also have access to an unprecedented amount of content that can be viewed offline.
ALSO READ: Uday Shankar Appointed President of the Amalgamated Entity, Disney and Star India
The Company's Press Release The Company has stated that & # 39; after its debut in the United States, Disney + will expand rapidly around the world and plan to visit almost every major region of the world over the next two years.
For more information, write to newsteam @ afaqs. com
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