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MUMBAI: Hotstar, India's largest premium streaming platform, has created history by recording 267 million viewers over the first three weeks of VIVO IPL 2019. Astonishing feat, the platform has already surpbaded the record 202 million recorded last year registered viewers for the entire season. Hotstar also set a new world record for live broadcast with a simultaneous competition of 12.7 million viewers during the match between Royal Challengers Bangalore and Mumbai Indians on March 28, 2019. The platform thus broke its own previous record of 11, 2 million simultaneous viewers match India v / s New Zealand T20. Until now, the tournament has been exceptional for Hotstar, the streaming giant having recorded a remarkable growth of two times higher than the same period last year.
By making live cricket visualization more mobile and interactive for users, Hotstar has reshaped the IPL display. experience in the country. In addition to the features introduced last year, the platform has put in place a first-ever network cricket monitoring experience this season. With "Koi Yaar Nahi Far", Hotstar brings visitors together, regardless of their location, giving viewers the opportunity to invite friends and family to the platform, watch the games and participate in the Watch 'N Play game. . New fans can confront and see where they stand in relation to their friends and family thanks to the new social ranking.
Commenting on the results obtained, Varun Narang, Product Manager, Hotstar, said: "The remarkable rate with which the number of viewers has increased years testifies to the attractiveness of the audience enjoyed by VIVO IPL. As a result, Hotstar continues to break records by raising the bar to reinvent the sporting experience of millions of Indians. These staggering numbers in just three weeks point to the immense reach and breadth of the platform, as well as our technological ability to offer consumers an immersive cricket surveillance experience without interruption. "
The 12th edition of VIVO IPL began on March 23 and will end on May 12. The tournament is broadcast live on Hotstar in eight languages and you can follow all the action on www.hotstar.com.
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