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Losing time each night to debate with yourself or your partner on what to watch on Netflix is a problem. It burns the time and goodwill of people, robs the great creators of all the attention and leaves Netflix vulnerable to competitors able to solve their discoveries. According to a ReelGood study, the average user takes 18 minutes a day to decide.
To date, Netflix's solution is its state-of-the-art artificial intelligence offering personalized recommendations. But this algorithm ignores how we feel about the moment, what we have already seen elsewhere, and if we take into account what someone else with us also wants to watch.
Netflix plans to create a random play button. [Image Credit: AndroidPolice]
This week, Netflix introduced a new basic approach to discovery: the random play button. Click on a program of your choice, such as The Office, to queue an episode. But it only works if you already know what you want to watch, it is not a movie, and it is not a linear series that you have to look in order.
Here are three more exciting, applicable and lucrative ways for Netflix (or Hulu, Amazon Prime Video, or one of the major streaming services) to get us to stop browsing and start cooling: [19659006] Netflix Channels
For the history of television, Internet users have been looking for what they should watch. They lit the tube, flipped through a few favorite channels and jumped on the track, even though a show or movie had already begun. They did not have to choose between an infinity of options and did not have to commit from the beginning. We all have this guilty pleasure that we will look to the end every time we fall.
Netflix could exploit this laziness and reuse the concept of strings to be able to navigate the same way in its catalog on demand. Imagine if Netflix has created channels dedicated to cartoons, action, comedy or history. It could organize uninterrupted streams of cherry-selected content, mixing clbadic episodes and movies, new news-related versions, thematically relevant seasonal video, and the original Netflix titles it wants to promote.
For example, the comedy channel might feature modern clbadics such as 40-year-old Virgin and Van Wilder during the day, the main episodes of Arrested Development, Parks And Recreation, published recently. Movies like The Lobster in prime time, and then cult hits such as Monty Python or his own show Big Mouth in the slot machines. Users who end a video can switch from one video to another, and those who do not start a favorite movie from the beginning could look forward to the climax.
Lot of Shorts
The rapidly expanding demographics of post-couple pre-children of people desperately seeking entertainment after work. They are too old or have settled out every night, but they are not so busy with children that they are running out of time.
But one of the big drawbacks of Netflix is that it can be difficult to get a good dose of entertainment in a limited amount of time before going to bed. A 30-minute television show is too short. Nowadays, many television series are in series, so it is incomprehensible or too complex to watch a single episode, but sometimes it is impossible to stay in shape. And because movies are too long, you end up exhausting yourself if you manage to finish in one sitting.
Netflix could fill this gap by bringing together some thirty short films in a thematic collection of about 45 minutes to an hour. total.
Netflix could order Originals and mix them with the plethora of untapped short films that have never had a mainstream distribution channel. They are often too long or prestigious to live on the Web, but too short for television and it is annoying to have to look for a new one every 15 minutes. The goal here is to reduce navigation. Netflix can create collections related to different seasons, holidays, or news from around the world, and bundle individual short films on the fly to fit audience trends or try different correction angles.
Often clever and conclusive, they give a sense of culture and end what a TV episode does not do. If you are sleepy, you can save the last short film and you feel that your commitment is low, because you can skip all the courts that do not catch you.
Night Selection of Water Coolers
One thing we lost with the rise of video-on-demand is part of those zeitgeist moments where everyone looks the same the same night and can then talk about it together the next day. We always have it with live sports, the occasional occasion of the first pole of the tent as Game Of Thrones, or when a series falls for a frightful observation session like Stranger Things. But Netflix has the ubiquity of making those moments that stimulate conversation and the sense of unity.
Netflix could choose a program by night and by region, perhaps a movie, short television episodes or one of the shorts I've suggested above and paste it the good on the home page. This choice of Netflix Zeitgeist would help replace the fussy preferences of people who prevent them from navigating by exerting pressure from their peers, as "that's what everyone will be watching".
The Netflix Conservatives could choose content matching an impending holiday, such as an episode of the Pessa's television, and show a movie whose reboot is about to begin , like Dune or Clueless, choose a clbadic of a recently deceased actor Luke Perry in the original Buffy movie, or show something related to a big event as Netflix is currently doing it with Beyonce's Coachella concert film. Netflix could even let brands and content studios pay for their content to be promoted in the Zeitgeist slot.
While the competition between streaming services is becoming brighter and all applications are competing for the best catalog, it is not just an exclusive discovery that will distinguish them . These ideas could make Netflix the streaming app where you can simply turn it on to find something big, be exposed to beautiful short films you've never seen, or participate in a shared social experience. Entertainment should not be a chore.
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