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Kalank Box Office Day 5: Initial Trends: It started on a promising note because it was made public Wednesday, but because of a bad WOM, the collections dropped quickly and have never grown in the same way.
After an opening of 21.60 crores net, the film won just 11.45 crores net on Thursday, a little less than 50% falling . On Good Friday, the collections should resume, but the film managed to win only 11.60 crores net. On Saturday he lost a little more steam and the collections only represented 9.75 crores net. The film has an activity of 4 days is net and the decline is over 50% even before the end of the weekend.
The trend has been extremely bad so far. and it'll be worse in the next few days. Early Sunday trends do not suggest any special leaps in the collections, as occupancy rates remain low.
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According to early trends in major cities, the film was confronted with the heat of negative word of mouth. Apparently, several evening shows have been canceled due to a lack of audience. According to the latest reports, Kalank earned about 8-10 crores at the box office.
This is surely a disappointment, because we expected a lot of the film given its size. The negative number of WOM is surely everywhere and the figures of Sunday are the proof of it.
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