Here's how Mumbai gets ready for Avengers Endgame

Highly anticipated superhero movie Avengers: Endgame provoked a frenzy among Indian fans. As the world waits for the film to hit the screens, here's how the Mumbai show chains are gearing up for this film.

Mumbai has special projects for the film because most film channels are working to provide the best possible experience to the public. They planned shows 24 hours a day and free goods, among others.

Indianexpress.com has been meeting with representatives of PVR, INOX and Carnival cinemas as they did with Avengers: a 24-hour television series in many locations in Mumbai.

Rahul Kadbet, vice-president of Carnival Cinemas programming, told us: "Carnival Cinemas has also organized film marathons for Thackeray of Nawazuddin Siddiqui. . It was shown non-stop for 48 hours in January of this year. Similarly, we had Kayamkulam Kochunni (film in Malayalam). We have organized many first-day shows of South Indian films as early as 4 am. But it's the first time for a Hollywood movie. We organize Avengers: Endgame shows from 6 am on Fridays and until 3:20 on Saturdays. "

BookMyShow has sold more than a million tickets the day of opening reservations in advance.

Dharmesh Dutta, Vice President Marketing, PVR Cinemas spoke about the huge sale of Avengers: Endgame by reservation. He shared: "There has been unprecedented demand for Avengers: Endgame. It may be the biggest film of the decade. The largest show chains in the United States have open salons 24 hours a day, 7 days a week and the same phenomenon occurs in India. PVR has opened shows 24 hours a day, 7 days a week in many places for the first week. Generally, theatrical permission states that you must start the last show before midnight, but we have taken special permission to be able to present shows after midnight. Avengers: The final phase will be broadcast throughout the day. Pre-booking sales were huge. The latest forecast for the Indian sales plateau was 45 crores.

Some multiplexes have designed Avengers-themed menus and also plan to give the audience original Avengers: Endgame products. Saurabh Varma, director of INOX marketing, told us: "At INOX, we think like the public. We believe in experiential marketing. So we have an Avengers themed menu that will be served at food counters. We have a Black Widow cola masala, Avengers-themed popcorn and things like that. We also hold contests in which the winner is fortunate to own authentic cinematic products for Avengers. "

In the race for the best experiences, single-screen theaters are not far behind. Maroha Mandir, Gaiety Galaxy and Gemini, Manoj Desai, who owns three single-screen quality theaters in the city, said, "People will have the same viewing experience of this movie as any multiplex. We changed all the "pardas". We have the last screens. We have an equal number of shows in Hindi and English, because many people prefer to come watch movies on one screen because ticket prices are not too high. We have an audience from all walks of the city. So we have four Hindi and four English programs in Gaiety Galaxy and Gemini. We only have Hindi shows at Maratha Mandir. We also have the latest sound system. All these shows will be in 2K. "