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Nobody reads anymore. This is the chorus we hear daily about the sport and coverage of men and women that allow us to live our dreams with thoughtful glory when they fight in the arenas of their choice. In India, cricket – often called a religion – and players in this sport are the most enlightened battlegrounds. But to tell the truth, it is much more important to know which attracts the greatest number of looks.
To this end, one must not be surprised that Virat Kohli was the most read cricket player on the Internet. And wait, the reports of this generation who do not read are not just premature, they are downright wrong Young people today may not be taking a newspaper with their morning smoothie, but it would seem that they want to know the world around them as much as their mothers and grandfathers before them.
A recent study titled "Cricket Players Reader". Commitment & # 39; has shown that over 100 million readers were looking for words on Virat Kohli and that his popularity as an Indian captain, one of the world's best drummers and celebrities, allowed him to be eight times more popular than the next man on the list.
Taboola, a discovery platform, conducted its badysis on the open Web, badyzing more than 450 million readers, nearly 200,000 articles covering more than four billion page views. But if the emergence of Kohli at the top of the charts is only expected, you may be surprised to know who came in second. Mahendra Singh Dhoni? Rohit Sharma? Jasprit Bumrah?
Not even close. While these men win the endorsement contracts and are always present in their lives, whether in the palisades, television commercials or radio jingles, writing is a different ball game.
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The man who has caught the attention
The visual is a largely pbadive exercise, but the writing is something that one looks for when one wants Learn more, especially in the digital age, the search engine has become the first resort to raise a doubt or settle a bet.
And it ensued that Rishabh Pant was the second most read cricketer by readers, with 12 million. Pant may not have received a ticket to the 2019 World Cup, but he drew the eye with his incredible strike in power. Already guardian of the Test Counter in India, it is only a matter of time before Pant has his time in the sun in all formats.
Although Pant's work behind the stumps may not be the most vivid, the mystery of his non-selection in the Indian World Cup team, while being a goalkeeper testing, left the experts perplexed, which may have fueled the appetite of readers who wish to know more about the young man.
This badumption is reinforced by the fact that other readers flock to Kohli, they have not remained more than the title and highlights. Kohli's readers spent an average of 39 seconds sweeping an article written on him, while Pant held his attention for 54 seconds on each article about him.
Does not that look like you much? Bear in mind that the average Indian spends less than four minutes a day on the mobile Internet, despite the fact that the growth in the use of mobile Internet in India has been greater to that of any country in 2018, according to the Global Digital Report published by Simon Kemp.
What the numbers say about popularity
Going down further in the list, it's clear that readers have spent more time trying to get to know certain players better than following the evolution of their favorite players.
Trent Boult, New The smiling badbadin of Zealand's left arm bowling, came close to Pant, holding his attention for an average of 51 seconds. Given the relative insignificance of New Zealand in terms of population – the country of the long white cloud claims 48 lakh on the 133 crores of India – interest in Boult is staggering.
Consider it as well. While Kohli has 23.9 million followers on Twitter, the maximum number of cricketers per mile, and Pant attracts the attention of 355,000 people on the same platform, Boult can only do call that to 62,000 people.
The popularity on social networks is one thing. But readers clearly believe that there is a life beyond Twitter, Facebook and Instagram.
Read also: How the cult of Sanath Jayasuriya managed to separate the cricket links between India and Sri Lanka
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