"What we do for love": fans scramble to book tickets for "Avengers: Endgame"



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"What we do for love," is the reaction of a Marvel fan who managed to book a show at 1:40 am for . Avengers: Endgame . It may seem odd to cite Game of Thrones in the context of the Avengers but the frenzy is such that fans will watch everything they can during the weekend, at 1h40 or 6am. – Even if it means spending a lot of money.

And still no tickets are available. To meet the demand of the last of the series Avengers that comes out today, some theaters organize broadcasts 24 hours a day, 7 days a week.

"This is the largest craze we've seen for a Hollywood movie … The demand is fierce … As far as IMAX is concerned, it's an unprecedented event.This is the first time that & # 39; A movie is sold out every day of the first week, even before the broadcast of a single show.Most the whole week is sold, "said Kamal Gianchandani, CEO of PVR Pictures.
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"We've added shows from 6:30 to 7 am, which we usually do for Hindi and big-name regional films, and nearly 70% of the country's PVR is attributed to Avengers: Endgame … Demand is universally good in Hindi, Tamil and Telugu, "added Gianchandani.
The BookmyShow movie ticket reservation site announced that the film had sold more than 2.5 million presale tickets across the country, a record for a Hollywood film in India. Avengers: Infinity War recorded the record for the highest performance of a Hollywood film in India, which earned it 40 Rs crore on the opening day.

Read: BookMyShow sells 25 Lakh Avengers Endgame tickets in record early sales

Rajender Singh, head of programming at INOX Leisure Ltd, said the early booking response had been phenomenal in both metropolitan cities, as well as in the second and third levels. cities where the dubbed version of the film will be screened.

"He broke all the records for the early booking of a film, no Indian film has seen this craze, we opened the advance reservation last Sunday, the concerts are complete until On Tuesday we sold almost eight lakh banknotes, which is huge.The nearest Indian film is Baahubali 2 We had sold bills of 4.5 to 5 lakh., "Singh has says PTI.

He said that INOX, which has 578 screens in India, will broadcast on Friday at 6 am in some cinemas. In metropolitan cities, they will broadcast 24 hours a day, 7 days a week for the first two days.

Rahul Kadbet, Vice President, Programming, Carnival Cinemas, said the channel ran late-night shows at 1:25 am and 2:15 am in Pune at the weekend. even a show at 3:20 in Mumbai.

The crazy race for the tickets has already inspired various memes of social media, one of them showing a crowd rushing to a mall to get their hands on tickets.

Avengers: Endgame directed by Anthony and Joe Russo, is the culmination of 22 stories of the Marvel stable. In the film, the remaining superheroes gather to avenge their fallen comrades after the super villain Thanos wiped out half of the universe's population in a snap in Infinity War .

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