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Instagram has announced new features designed to enhance the experience of the 500 million daily active users of its Stories feature. One of these features is available now, while the other can take some time and adjustments to get used to. The social media platform also offers users a new way to browse and buy the clothes worn by their favorite influencers.
The first new feature of Stories is the donation sticker, a way for story writers to contact their action followers. All that everyone has to do, is to select a non-profit organization for which he wishes to raise funds – according to Instagram, 100% of the proceeds will go to the organization – and to stick to it. sticker on their story. They can know who donated by visiting the stories pane and swiping the screen. The sticker is available in the United States as of today.
The company will also deploy a new camera user interface worldwide in the coming weeks. All modifications, including text, Boomerang and other ornaments, can be achieved with a new wheel that includes the trigger. A new Creative mode to share content without photos or video is also forthcoming: text, stickers, other plug-ins or all the above.
Finally, Instagram extends a feature from Stories and In The Wire: influencers and media brands in the company's creators program can now tag products on the items they write – these products come from brands that participate in the beta version of Instagram Checkout. Users can simply tap the label, inspect and modify the product, and then buy it whenever they wish.
Companies have already been able to promote their products themselves, but unlike influencers, they do not necessarily have the same commitment. with users who could generate buying opportunities.
In the coming weeks, 55 brands and influencers, including Gigi Hadid, GQ, Kylie Jenner and Vogue, will be having fun with the new product tags. The products will come from Checkout brands such as Adidas, Michael Kors and Uniqlo.
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