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Sarva yoga and wellness start-up announced Thursday that it has raised its first external funding from a group of investors such as world pop artist Jennifer Lopez and her fiancé Alex Rodriquez.
Malaika Arora, an Indian celebrity; Bill Roedy, former Managing Director and President of MTV Networks; Mark Mastrov, founder of fitness company 24 Hour Fitness Worldwide Inc; and David Giampaolo, chairman and CEO of the Pi Capital investor network, have also invested in the company, said Sarva in a statement. The American fitness company Zumba® Fitness LLC, based in the United States, also participated in the financing, he added.
Sarva, operated by Zorba Renaissance Pvt. Ltd, currently has 91 yoga and wellness studios in Mumbai, Delhi and Bengaluru. The company's goal is to launch its digital offerings in the areas of mindfulness music, guided meditation and interactive fitness spaces by the end of the year.
Founded by Sarvesh Shashi in March 2016, the company plans to have 500 brick and mortar studios in approximately 15 cities across the country and create a worldwide community of more than 100 million customers on its digital platform. here 2022.
"Stress, anxiety, insomnia, depression and obesity have become a global epidemic for people of all ages and we are trying to offer physical and as well as services tailored to different needs, ages and regions to help people take care of themselves with tools to lead a better life, "said Shashi.
According to the release, the global market for the property is set at $ 4,200 billion, of which the segment of fitness, mind and body is $ 595 billion and the yoga market is $ 80 billion.
up Cure Fit Healthcare Pvt. The start-up, which was founded in 2017 by Myntra's co-founder Mukesh Bansal and former Flipkart leader Ankit Nagori, is expected to raise more funding for the D-series. the value is expected to reach $ 500 million.
Celebrity Funding in Indian Startups
It's not uncommon for Indian celebrities from various fields to bet on startups in recent years, but Sarva can boast of having a superstar on its list of investors.
Its internal data badysis platform, VCCEdge, as well as numerous media reports, gathered at least 32 celebrities who would have invested in no less than 67 startups and other companies.
In 2010-2011, Amitabh Bachchan, one of the largest Most popular actors become one of the first Indian celebrities to invest in the "venture" style by betting on the Just Research Services Portal Dial.
Last year, actor Priyanka Chopra invested in the Bumble p before entering the Indian market as part of a major funding deal by an Indian celebrity in a startup with an international presence.
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