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The goal of the campaign was to show a seamless user experience with advanced features that go beyond adding items to a basket. The goal was to deliver the joy of discovery, inspiration, experimentation and social experience on the platform. As a result, the story brings together various features and proposals, such as visual search, that allow users to click on an image of a merchandise and search for it in the store; categories organized as a sneaker shop; Try & Buy, which allows users to physically try more clothes in the comfort of their home before making the final purchase; personalized stores for a more complex shopping experience; and finally, Myntra Insider – the brand loyalty program.
"Myntra has transformed the global dynamics of the online fashion industry by offering buyers unparalleled experience," said Nagaram.
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