'Avengers: Endgame' gnawed at Tamil cinema. here's why



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Marvel Studios Avengers: Endgame broke many box office records for a Hollywood film around the world, including India. In the key market of Tamil Nadu, the film is a pioneer with collections as high as those of a Tamil superstar movie!

The film exceeded expectations by collecting $ 1.2 billion worldwide during its opening weekend. The film now holds the record for the world's largest opening and the fastest ever recorded in the $ 1 billion club in just five days. In India, Avengers Endgame broke the 200 billion rand barrier in four days (all versions – English, Hindi, Tamil and Telugu). After four days, the total activity of the film amounts to an unprecedented amount of 225.83 cr ₹ with a budget of 189.70 cr ₹. In Tamil Nadu, the film reported a gain of 20.15 rand in five days (26-30 April), which is phenomenal in every respect. It has become the best non-Tamil collector's film ever made in Tamil Nadu, and covers all sections, from the most sophisticated urban multiplexes to rural individual screens.

Swaroop Reddy of SPI Cinemas said: " Avengers: Endgame was released in 43 screens, and is expected to generate ¤ 3 crores on all SPI properties within 10 days of release . These are phenomenal numbers for a Hollywood movie in Tamil Nadu. The film met the expectations of fans and offers excellent reviews, which has resulted in an increase in the number of shows, even during the second week of its release. "

The commercial buzz is that if the film retains the same momentum at the box office, it could exceed the collections of the first week of Dangal, Tiger Zinda Hai, Sanju and probably Baahubali 2: The Conclusion Bikram Duggal, head of Studio Entertainment, Disney India, said, "Public reaction across the country is a testament to the emotional investment of Marvel fans in the Avengers franchise. to see the climax of the eleven-year trip. "

Rakesh Gowthaman of the Vettri Theater at Chrompet, where the film was shot in RGB laser, said he had never seen such a craze for a Hollywood movie. "Not only did he have the best openness not only among the MCU franchise, but he also recorded the highest box office results of any Hollywood film in the history of the theater." will add a other shows in the coming week.

The situation is the same everywhere in Tamil Nadu, like the theaters of the state . Avengers: Endgame has preference over Tamil straight versions. It became the first Hollywood movie to open its first morning performances at 4am, which is usually reserved for Tamil superstars! This is probably because movie theater owners earn more time and percentage than playing in a hetero-Tamil movie. Even the basic fare for Avengers: Endgame in the multiplexes is ₹ 150, while for a normal Tamil film it is only ₹ 115 (excluding taxes). In addition, for each ticket sold, there is a quantity of 3D glbad (20-30 ₹), which goes directly into the pocket of the owner of the theater. (Last year, Hollywood studios in India quarreled with Indian multiplexing for 3D glbades revenue sharing, but the problem is still not solved.)

Multiplexes and Screens Individuals recorded record sales of canteen restaurants (F & B) and shopping malls with multiplexes a parking kill. With a running time of 181 minutes plus the interval break, Avengers: Endgame plays for nearly 3 hours 30 minutes, which generated a lot of profit for the theaters of The State.Ramasamy Raja, MD The Muthuram theaters in Tirunelveli are a happy man thanks to Avengers: Endgame. "I've never been under such pressure to get tickets for a Hollywood movie. The public has asked for an English version for the FDFS, when we usually play the Tamil version. "

In a way, Avengers: Endgame gnawed at the collection of the super-Tamil Raghava Lawrence Kanchana 3 . The film came out a week before the extravagance of the MCU and was declared successful, but could not take advantage of its second weekend, as larger screens and many broadcasts went to Avengers . This week has four Tamil communiques [ Devarattam K-13 100 and Thanimai ), but all eyes are still turned to Avengers: End Game . New Tamil language publications are not likely to be a priority until mid-May. Hopefully the market will resume once Mr. Local and Ayogya released.

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