The boss of the T series calls PewDiePie after his victory in the secondary war of YouTube

The president of the Bollywood production company T-Series, Bhushan Kumar, revealed why his channel did not want to clash with PewDiePie in the battle for YouTube's supremacy, but was forced to do so.

For the second half of 2018 and most of the year 2019, Felix 'PewDiePie' Kjellberg had engaged in a war with T-Series to retain his place at the top of the YouTube throne.

Although many may think that the battle between the two chains will boil down to the glory and glory of the right to be the number one, especially for the T series, this was not really the case. The new success of the T series is only because Pewds continually mocks the fight.

The T Series Responds to PewDiePie's Comments

In an interview with Quartz India, the T series chairman, Bhushan Kumar, revealed why his channel had decided to obtain it. in the fight with PewDiePie, and what repercussions of the victory had.

"We have never been in this fight to become the number one or two with anyone. But all along, there have been such sarcastic comments from PewDiePie. And that's how we decided to respond to the comments. I launched the #BharatWinsYouTube campaign, searching for more Indian subscriptions. "

However, the boss of the T series noted that the success has not changed so much commercially in the channel, but rather changed the perception of the company – attracting a global audience instead to simply grow in the country.

The Bollywood-based channel managed to dethrone the Swede in April and has since enlarged the score, widening the gap between the two chains PewDiePie will not be able to pull out.

Being able to develop a channel on a global scale will of course contribute to a certain development capacity of the commercial part of the company. However, being able to maintain this new success will have an even bigger impact.

Pewds called the time for the "cold war" by removing the message "Subscribe to PewDiePie" which had helped him grow into the fight because he had become uncontrollable.

It remains to be seen whether the ability of the T-series to win the war with PewDiePie will help them continue on their path to becoming a true world power, or if viewers will move away when the Swede moves on to his next battle.