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That's why the launch of Rihanna's new luxury fashion house was such a revolutionary moment for fashion.
Rihanna confirmed Friday the launch of its new high-end luxury fashion brand in partnership with LVMH Moët Hennessy (LVMH), the world's largest conglomerate of luxury goods. This makes Rihanna the first woman of color to lead the LVMH brand. This also makes her part of the group with the biggest names in the fashion industry.
The LVMH group has already invested $ 30 million in the new brand of contractors, FENTY. She shared the news in an article on Instagram, revealing the logo ready for the brand's monogram.
With his first experience at LVMH, Fenty beauty has gained great popularity in just a year and a half since its launch. In 2018, its sales reached $ 500 million. He quickly cultivated a wide audience with more racially and inclusively positive campaigns.
Although FENTY's launch of its full-fledged brand may not come as a surprise, the launch of a new luxury fashion house is certainly not an easy task. It has also been more than 30 years since LVMH launched a new brand of luxury clothing, the last being Christian Lacroix in 1987. She will also be the first woman of color to manage this brand in the appropriate colors.
The LVMH group includes brands such as Dior, Fendi, Givenchy, Marc Jacobs and Celine among many others. FENTY will be based in France, which will be an ideal representation of cultural change for the LVMH conglomerate.
While the brand has done little information on the brand – including the teaser and the brand logo, we are eager to see what they have stored for us. What do you think of this new company? Let us know in the comments section below.
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