OnePlus Launches New Brand Campaign Including Robert Downey Jr, News Marketing & Advertising, AND BrandEquity

OnePlus, a global smartphone maker, announced Thursday the launch of its latest marketing and branding campaign starring Robert Downey Jr.

The campaign celebrates the disruptive role played by OnePlus in the smartphone industry and reiterates the title "Never Settle" of the brand "Philosophy and its constant search for perfection.

"OnePlus is always striving to offer the best to its community and the partnership with Robert Downey Jr is an extension of the brand's promise. Boosting the immense popularity of the iconic actor, the new ad creative will speak to the highly anticipated upcoming OnePlus flagship product, "said the company.

Robert Downey Jr is known for his striving for excellence, adding freshness and layers to every character he portrays. "He represents a pbadion for advanced technology and futuristic design that resonates greatly with what OnePlus stands for. this collaboration, the philosophy of the brand "Never Settle" can manifest itself in new ways in future campaigns, because his versatile personality will add a new layer to the existing brand image, echoing with millions of his fans " said the company. [19659002] Meanwhile, Pete Lau, Founder and CEO of OnePlus, added, "At OnePlus, we believe that it is essential to laser-focus everything we do and to do whatever is necessary to create an exceptional experience for our community. Working with Robert Downey Jr, we find that these ideologies are also reflected in his creativity and dedication. This synergy convinced us that no one could represent what we stand for and we are delighted to welcome Robert Downey Jr to the OnePlus family. "

About his new brand badociation, Robert Downey Jr. said," It's cool to see a young brand upside down the tech landscape … I've been challenged to help them to create an authentic campaign based on the principles of quality and craftsmanship, and this already proves to be an excellent creative fit … By looking at the next 'OnePlus 7 Pro' the attention attention to detail, coupled with innovative design, was truly impressive … "

The campaign featuring Robert Downey Jr. will be featured in a series of brand creations using different mediums in India and China.