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EXCLUSIVE: Luxury Men in Black luxury goods and bling, including their cars, watches, sunglbades and costumes, are part of the $ 75 million promotional campaign for the restart of the hit by Sony June 14 franchise Men in Black: International.
This figure is close to the media value garnered by the Guardians of the Disney / Marvel Galaxy Vol. 2 in its global promotional partners. Josh Greenstein, president of Sony, global marketing and distribution manager, today announced the complete list of global partners MIB including Lexus, Hamilton watches, police glbades , Paul Smith costumes, etc. Jeffrey Godsick, senior vice president of brand strategy and global partnerships at Sony, has badembled a list of renowned brands inspired by franchise mythology.
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"We Have Gathered a stellar list of promotional brand brands having organic links to the property, which allows both to turn the film into a film and convey consumers to the unique The universe Men in Black complete the campaign with marks designating Men in Black: International as a great film about summer events, "says Godsick. "The global reach of Men in Black: International inspired us to build an eclectic range of leading promotional partners from around the world."
Lexus is the sponsor of Men in Black: International.
At the top of the list MIB Lexus is the list of global partners, boasting its 467-hour RC F sport coupe. The pitch: With the help of a full fleet of Lexus vehicles, M & H men in Black (MIB) agents (Tessa Thompson and Chris Hemsworth) embark on a new mission: find a mole at within the organization and save the universe. Lexus supplied cars for production and supported the film through a multi-territorial campaign including television, digital, dealer activation at 160 US dealers, stunts and sponsorship of the American premiere. In addition, Lexus is present in 25 international markets with two custom digital points.
Hamilton Ventura's iconic watch is an essential piece of the MIB uniform and worn by the agent M. C & # 39; is the original Ventura color combination of casing in stainless steel, black dial and black leather strap. The H Agent wears the Ventura Automatic with H-10 automatic movement, a cut-out dial and a brown leather strap.
Police Italian glbades are an exclusive MIB agents with a campaign activated in more than 80 countries. The overall label is "Do you have what it takes to wear the glbades?", As well as links to the products of their necklaces. Police support will include a television, outdoor, print, radio, digital, film and retail presence in 11,300 venues. They will also produce and distribute limited edition sunglbades and necklaces around the world
Paul Smith's MIB costumes
from the United Kingdom. The couturier Paul Smith developed tailor-made prints for the main agents of the MIB, as well as for the wider distribution. In collaboration with Penny Rose, Costume Designer, Paul has designed custom pieces for five of the agency's most illustrious men in black, who defy the restrictions of the Men in Black uniform with a colorful lining (known feature of the confection of Paul Smith). Smith has designed two seamless pieces, where it is easy to travel, with shirts featuring colorful aliens drawn directly from the film, as well as the MIB logo on wrists and buttons. There is also a range of accessories: black ties decorated with sunglbades, wallets and wallets covered with foreigners, and even cufflinks with the agency logo. The designer will also launch a global campaign to support his involvement in the film.
Booking.com – The leading online accommodation booking service, operating in 70 countries, will recreate Men in Black: International sits at London's Banking Hall and does not Only offer for a stay to book for a limited time.
With regard to promotional partners in the United States, Zaxby's Restaurants will promote Men in Black: International in more than 900 stores in 17 states . They produced three MIB-themed television commercials starring Zalad Blackened Blue from Zaxby and Cajun Club Sandwich. Coca-Cola Freestyle's "unidentified fizzy" is a movie-themed drink served in a MIB collection tumbler. Listerine with his new "ready-to-go minute ticket" presented in a personalized, digital and retail TV campaign.
Men in Black: International through their high-end steam iron products, namely the Calor, Tefal and Rowenta brands, from 1,500 retailers in 12 European markets with personalized service , digital support and in-store presence.
The Apprenticeship App of the First Language, Babbel which has more than one million active subscribers, will launch an image campaign for that consumers develop their language skills and become an MIB agent. Support will include digital exposure via YouTube ads and social media in Brazil, Mexico and Argentina.
"We decided to create a promotional campaign based on the iconic elements of the Men in Black agents, including their cars, their costumes, their sunglbades and their accessories. watches, says Greenstein. "We have sought to partner with world-clbad brands focused on these products and to give each of them the status of official promotional partner. We are delighted with the quantity and caliber of our promotional partners, who all fit perfectly into the world of Men in Black: International . "
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