Inside Details on the AEW deal with TNT: who pays for the production?



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The agreement between AEW and the TNT network makes the headlines of professional wrestling at the moment and for good reason. The brand new promotion starts from scratch and AEW already has a major television platform as of autumn 2019.

But The Wrestling Observer Newsletter, available by subscription, gives more inside Detailed information about the AEW agreement, which is far more lucrative than perhaps many fans think.

Clearly, TNT's parent company, WarnerMedia, pays for the production of AEW. Neither party has disclosed the cost of this production, but it is important for the industry because no other company has concluded such an agreement.

In fact, WWE did not enter into this agreement with the USA Network. Vince McMahon's company covers the cost of television production. The same is true for other combat sports promotions, such as the UFC. It should be noted that by taking care of their own costs, WWE and the UFC retain control of the TV product. This may not be the case in AEW.

The observer also reported another incentive, namely advertising revenue.

There is also a splitting of advertising revenues with a downward guarantee. The final value of the transaction will therefore be directly related to the announcement rate and the attractiveness of the product, as well as the rating. This encourages AEW to organize a friendly show for advertisers.

AEW is also expected to produce content for other social media platforms like YouTube and another WarnerMedia company, Bleacher Report. BR / Live will broadcast AEW's broadcasts, including the event Double or Nothing in Las Vegas on [mai[19459].

Breaking News – @AEWrestling will be broadcast live on @ TNTDrama #AEW pic.twitter.com/movdS7UKgk

– All the fight elite (@AEWrestling) May 15, 2019

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