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A turban in particular, a royal blue coin from the Fall 2018 collection titled "Indy Full Turban". , has attracted the attention of Twitter users for both its high price and its very existence.
On Thursday morning, Nordstrom announced that it was removing the turban from its website and stores, and apologized to those who were already doing it. offended, reports dailymail.co.uk.
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Does anyone want to explain why @gucci thought selling a $ 790 turban was a good idea? @Nordstrom
This is not a "trademark style". This is not a "fashion accessory".
– Naureen Singh (@Naureenksingh) May 14, 2019
The turban in question – as well as several other versions the dye – has made the subject Although they did receive some negative attention at the time, this does not seem to have affected the production decisions of the design house.
But now members of the Sikh community have once again become interested in turbans. after Twitter users have released screenshots of its version available on the Nordstrom website.
"The turban is not merely an accessory to monetize, it is an article of religious faith that millions of Sikhs consider sacred," wrote the Sikh Coalition. this inappropriate cultural appropriation, because those who wear the turban just for fashion will not appreciate its deep religious significance. "
Dear @gucci the Sikh turban is not not a new accessory of choice for white models, but an article of faith for practicing Sikhs Your models used turbans as "hats", while Sikhs attach them neatly.Using fake Sikhs / Turbans is worse than selling fake Gucci products pic.twitter.com/sOaKgNmgwR
– Harjinder Singh Kukreja (@SinghLions) May 16, 2019
"I would like to be in the same case if it was a way to encourage diversity and to access non-western clothing (I know some guys who wear pre-packaged turbans, so that would be cool for them), but the marketing that comes from it shows the opposite. It's a monetary grab, and it's brutal, "writes another.
The Sikh restaurateur, Harjinder Singh Kukreja, philanthropist and influencer, has more than 1.5 million followers on Twitter and explains why he was so upset by this article.
"Dear Gucci, the Sikh Turban is not a new trend accessory for white models, but an article of faith for practicing Sikhs: your models Turbans use as "hats", while attached Sikhs tie them neatly folded-to-fold. The use of fake Sikhs / Turbans is worse than selling fake Gucci products. "
" That does not make it worse, "said another. [19659006]" Does anyone at Gucci even bother to understand what a turban does Sikhs mean? Have you ever thought about the history of our identity? "My people are victims of discrimination, even murder, for wearing turban," wrote one of them.
"Seriously Nordstrom, Gucci?" Asked another one. "The turban is one of the most important and symbolic articles of faith for Sikhs, you sell it as a fashion accessory to make money?" This is not the first time that you are under fire from critics for cultural appropriation.Do better. "
While Gucci has not yet commented on the controversy, Nordstrom tweeted an apology by announcing that she would no longer sell the turban.
"We decided to no longer wear this product and we removed it from the market site.We have never intended to disrespect this religious and cultural symbol. We apologize sincerely to all those who may have been offended by this, "they wrote.
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