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Lexus launches a spot promoting the Lexus RC F 2020 and "Men In Black: International", which will open in American theaters on June 14.
The 30-second spot, produced by Sony and completed by Team
One, shows the vehicle with the two stars of the film, Chris Hemsworth and Tessa Thompson. Thompson calls the driver and sits in the driver's seat, only to discover that the car is driving to the right
because it's a European version.
According to the voice of Minnie Driver, "When you protect the Earth from the foam of the universe, a little extra
the horses never hurt. "
The spot will debut on air today and will be broadcast during cable and network sports, including the NHL Stanley Cup Finals, late at night. , including "Late Night
with Seth Meyers "and the Tonight Show with Jimmy Fallon, in prime time and cable, in addition to advanced television programs, digital and social.
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In partnership with Sony to create
According to Lisa Materazzo, vice president of Lexus, the goal was to create anticipation for the film, while highlighting the style and performance of the RC F.
marketing.
"We wanted to make it clear that to equip a Men in Black agent, you need the best of everything, including the best car," she says. "We decided to reflect the
scene where the character of Tessa Thompson is equipped with his suit and shades Men in Black, and places the RC F in a similar white room to show his style.
Ultimate Men in Black ride. "
This partnership follows a very successful collaboration between Lexus and" Black Panther by Marvel Studios "."
"While we execute
"Men in Black: International" and "Black Panther" are very different films, with different strategic partnership goals, "said Materazzo.
Marketing Daily. " For" Men in Black: International ", we highlight the Lexus RC F 2020 as the ultimate machine to fight aliens. If you look back
"Men in Black" movies, agents have always used advanced technology to help protect the Earth from the bestowals of the universe, and we have taken this to new heights
this film. "
For " [ The Black Panther " The manufacturer had campaigned for the Lexus LC 500 luxury coupe and for the Lexus LS 500 F Sport.
"The fierce LC is fast and agile, so it was natural to badociate it with the feline reflexes and superhuman skills of the black panther," says Materazzo. "We
also used the duality of the Black Panther as superheroes and as royalty to show both sides of the LS: performance and luxury. "
Finally," the key for both
The partnerships are genuine for vehicles and for Lexus. "
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