Akshay Kumar – More Khans! It's rather Akshay Kumar and young people taking center stage at Bollywood, Marketing and Advertising News, AND BrandEquity

The year 2018 was a pivotal year for the celebrity brand industry when she approached a 1,000 Rs crore kiss. However, while Akshay Kumar surpbaded the power of the Khans brand, a new wave of approvals closer to reality was evident. the potential of new-age actors like Vicky Kaushal, Kartik Aaryan, Jhanvi Kapoor and Sara Ali Khan. According to the latest entertainment report from ESP Properties, Showbiz 2.0, the popularity rate of celebrities has risen from 795 crore in 2017 to 995,000 in 2018.

While the popularity value of the Top 10 Celebrities has increased by 20% compared to 2017, it reaches a gigantic crore. , its contribution to the overall size of the industry increased from 64% in 2017 to 61% in 2018. This indicates a major change in the behavior of advertisers, suggesting that brand owners have begun to look beyond the listings. exception, says the report.

Akshay tops the list of annotations worth 100 crores of rupees, while Alia Bhatt ranked fifth outweighed Shahrukh and Salman Khan.

Ranveer Singh (84 crowns), Deepika Padukone (75 crowns), Amitabh Bachchan (72 crowns) and Alia Bhatt (68 crowns) were among the top five, while Shahrukh (56 crowns), Varun Dhawan (Rs 48 ), Salman Khan (Rs 40 crore), Kareena Kapoor Khan (Rs 32 crore) and Katrina Kaif (Rs 30 crore) appeared at the bottom of the list of 10.

According to the report, brands also signed power. couples like Virushka (Virat Kohli-Anushka Sharma) and Deepveer (Deepika Padukone – Ranveer Singh) and taking advantage of their true stories to advertise.

"Celebrities and fashion have a permanent link that will not disappear soon. They will remain the icons of fashion that Indian youth admire, "said Vinit Karnik, commercial manager of ESP Properties, a division of GroupM. "Salable content, brands exploring marketing opportunities beyond feature films and new species of celebrity influencers creating social space are among the key trends to watch."