TSeries becomes the first YouTube channel with 100 million subscribers, beats PewDiePie, Marketing & Advertising News, AND BrandEquity

The online battle between PewDiePie and the Indian music channel, T-Series took an interesting turn today, after T Series officially became the only youtube channel in the world to attract 100 million subscribers.

The two channels – PewDiePie and T Series – rebounded to compete with the number of users reaching 100 million months. Both channels had more than 90 million subscribers and were looking to become the number one since March 19, according to a live subscriber count broadcast on YouTube

T Series – a Bollywood production company which publishes sumptuous music videos – had been watching the youtube crown by overtaking PewDiePie for a few months now.

It is interesting to note that T Series recently dethroned PewDiePie as the most subscribed channel in the world. PewDiePie was pulled back by Tseries last year. Sweden's YouTuber has also launched a campaign to return to first place. The battle became interesting when both channels increased their subscribers and faced competition side by side.