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The president of the T series, Bhushan Kumar, paves the way to become the number one on YouTube and future projects [19659004] The music label and production company T Series has become the world's number one subscribed YouTube channel. On Friday, T series chairman Bhushan Kumar was congratulated by Guinness World Records for being the first YouTube channel to have 100 million subscribers. Indianexpress.com recently had a discussion with Bhushan Kumar and President of Media and Marketing, Vinod Bhanushali, on the exponential growth of T Series, its success on social media and its future.
Although there are a number of popular channels on YouTube, T The series has managed to make its presence felt. When asked what shocked the audience, Bhushan Kumar said, "It depends mainly on the content we produce. YouTube's consumption is entirely based on good content. If you do not broadcast good content, people will not consume it. "
" A good song, which is well promoted on all media, including television, radio and digital media, can only sell well, "said Vinod Bhanushali added.
L & # One of the label's greatest successes is Punjabi pop star Guru Randhawa's "Lahore" song, with more than 700 million views.The song "Lahore" may have been sung mainly in Punjabi, but Bhushan Kumar does not consider Randhawa as a regional artist "I travel all over the world for my business, whether in Paris or where I went for the last time, in Spain, Punjabi songs also played there. you will not hear Hindi songs instead, so Punjabi music has a huge market, just as Spanish songs are heard all over the world, "said T series president
" The return to the regional market is huge, but I do not consider Yo Yo Honey Singh and Guru Randhawa in this category. They get their views from around the world. They have a global appeal. We have hit the regional market and have operated it with some success. Whether in Punjabi, Telugu, Tamil, Malayalam or even Bhojpuri music, we have explored all possibilities. And now, we are looking forward to partnering with international artists. The fact that we were first on YouTube certainly helped announce our arrival to the world. This is one of the reasons why many international artists are approaching us, "added Bhushan.
Recently, the label released a song called "Slowly Slowly," in which international rapper Pitbull collaborated with Guru Randhawa. The song was shot in Miami.
Clearly, the T-Series has a lot to offer. In fact, the channel hosts 29 other divisions on YouTube where Tamil, Malayalam, Telugu, Marathi and Bhojpuri movie content is frequently downloaded. Bhushan Kumar stated that he was the one who oversees everything when they are working on a new song. "Personally, I get into the supervision of every song, lyrics to the artist, I oversee everything before it is broadcast in the world. I think it helps a lot, "said Bhushan.
So, now that they're big on a platform like YouTube, will they further explore the web space in terms of content?
"We create content for the Web. Web Series, Web Films, Web Musicals; we explore everything. And we'll make announcements when the time comes, "said Bhushan Kumar.
In Bollywood too, the T series has several projects. The Salman Khan-Katrina Kaif starrer movie Bharat
is one of the biggest movies recently produced by the company. "We have about thirty films in preparation and they all have excellent music," concluded Bhushan Kumar. (f, b, e, v, n, t, s) {if (f.fbq) returns; n = f.fbq = function () {n.callMethod? n.callMethod.apply (n, arguments): n .queue.push (arguments)}; if (! f._fbq) f._fbq = n; n.push = n; n.loaded =! 0; n.version = 2.0 & # 39 ;; n.queue = []; t = b.createElement (e); t.async =! 0; t.src = v; s = b.getElementsByTagName (e) [0]; s.parentNode.insertBefore (t, s)} (window, document), "script", https: //connect.facebook.net/en_US/fbevents.js'); fbq (& # 39 ;, & # 39; 980762022081971 & # 39;); fbq ('track', 'Pageview');
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