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- According to new research, Meghan Markle officially dubbed Kate Middleton as the most influential royal fashion icon.
- Lyst's global fashion research platform examined more than 20 million search queries over a two-year period to determine which Duchess had most influenced the online demand for royal ceremonial attire.
- While Middleton's outfits resulted in a 119% increase in demand following an appearance, the Markle outfits resulted in a 216% increase.
- Visit the INSIDER Homepage for more stories
Meghan Markle surpbaded Kate Middleton as the best royal style influencer, according to new statistics released by a platform of Global fashion research.
Lyst has badyzed more than 20 million search queries over the past two years to determine which Duchess had influenced most online searches of outfits after a public appearance.
Read more: This royal megafan and fashion blogger recreates Meghan Markle's designer wardrobe for a fraction of the price with eBay, Poshmark and Amazon.
While Middleton's wardrobe choices led to a 119% increase Online demand, Markle outfits resulted in a 216% increase, which proves that "The Meghan Markle Effect "is still in effect.
According to the company, the most influential moment for the Duchess's fashion came in March, when she showed her little lump in silver and gold brocade dress at the investiture from Prince Charles to Buckingham Palace.
The 24 hours that followed the release, there was an increase of 500% online application for the dress.
The news should not surprise fans of the duchess. Since she's entered the royal family in 2018, fans have come together to buy the clothes she wears after the royal engagement, often selling them just hours after their appearance.
Even Vogue's editor Anna Wintour calls Markle's style "inspiring".
Read more: Vogue editor Anna Wintour calls Meghan Markle's style "inspiring" – here are her favorite looks
Meanwhile, Middleton & # 39; s The most influential moment in style took place the same month, when she wore a red Catherine Walker dress at the Commonwealth ceremony at Westminster Abbey.
Online searches for similar dresses have been increased to 225%.
The figures also show that even though Middleton was energetic in the search for individual designers, Markle was more likely to multiply the search for certain colors, including white, beige, and navy.
During the weekend, the duchesses made their first public appearance together since Markle gave birth to baby Archie in May.
They attend the parade of the Color Parade at Buckingham Palace to mark the Queen's birthday, and they even shared a carriage ride to mark the occasion.
Read more: Kate Middleton winked at Meghan Markle and Prince Harry with Trooping the Color
Middleton waved a soft nod at her sister-in-law with her outfit, as she wore the same fascinator – and a dress almost identical – to the one she wore at Markle and Harry's wedding the year before.
Harry and Markle celebrated their first wedding anniversary in May.
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