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The last season of Netflix's successful series Stranger Things is a deserved tribute to the power of social listening, if it already existed. One of the key factors of the show has always been its "nostalgia" factor, with subtle references to the pop culture of the 80s. This season shamelessly infuses this nostalgia to new heights, referring to Back to the Future, Ghostbusters, Gremlins, Karate Kid, Terminator, Alien and even shows like Cheers and in Miami Vice .
A Still in Season 3 of Stranger Things 3. Netflix
Stranger Things is not the only one. one though. The audience seems to be breaking everything rooted in what people seem to badociate with "happier times". Whether it's movies, television or music, our recent pop culture landscape is unlike any other in the past, as it is replete with recycled products
It's easy to attribute everything to the lack of originality of a younger generation, but it would be the "uncle behavior" at its best. It remains no less than any generation in the past has managed to create a wider pop culture that seamlessly crosses as many layers of age, gender, language. and region than today. Of course, we now have the Internet but it's just the ship – that's what has spilled on that ship that makes the noise. Would not it surprise you to see an average Darjeeling man in an online conversation with a Dallas teenager about Thor's mane (in Avengers: Endgame ]) resembling that of Patrick Swayze in Point Pause ? The world of entertainment has always been a refuge. In a world that is becoming more and more insular at the ground level, it is ironic to see such a convergence in the shelter people turn to, regardless of age, bad and personal politics.
A photo of Storm Troopers from Star Wars. YouTube
This makes you think that all this is not a coincidence, but a carefully crafted strategy, gradually adopted by content creators around the world, in order to reach a wider audience. And nostalgia does it with shovels. Think of someone who grew up in the '70s, found himself stuck in the bbadity of life in the' 80s and eventually lost all contact with contemporary pop culture in the '90s. from the Star Wars franchise brought these people back to theaters and reinstated them in pop culture conversations. Maybe someday in the future, the franchise could be resold as the movie that launched millions of father-son conversations. Marvel's entire superhero movie portfolio brings recognizable, multi-generation characters familiar with comics and animated versions. Reboots, remakes and raises have generally worked well because they are well known entities from a large audience and they evoke familiarity. Come on, who does not want to see Maverick and Iceman questioning himself when Top Gun is making his comeback next summer?
This is not just a Hollywood phenomenon. After Judwaa 2, David Dhawan announced a remake of the film Coolie No. 1, that he began shooting in August. The hit of 1978 Pati, Patni Aur Woh is being redone and will be seen in theaters next year, while Mahesh Bhatt reports the sequel to Sadak next year. The popular TV show Kasautii Zindagii Kay made a comeback last year while the medical drama Sanjivani came to life after 14 long years.
Pooja Bhatt, Sanjay Dutt, Alia Bhatt and Aditya Roy Kapur will be part of Twitter
There is no field of entertainment desi that uses nostalgia as effectively as music. In an industry led by Bollywood for nearly a century, pop music has arrived, floated and stayed afloat for a decade, remixing old hits before rediscovering new identities. Some of these are rooted in folk while others, such as hip-hop, rely on a more global flavor, but these are the old songs that are restored. To be entertained, you have to capture the best of the past (interpreted as a striking hook line) and inject it into an absolutely new work. It's an entire subgenre in itself, and there's no greater endorsement in this country than Bollywood jumping on the train. "Aankh Marey" in Simmba has half a billion views on YouTube, making it one of the most popular songs of the past six months.
Sara Ali Khan and Ranveer Singh in an image of Simmba. YouTube
Apart from the remakes and reboots, nostalgia has slowly been introduced into ordinary stories, giving it an additional advantage that can only be described as a game of nostalgia. There are countless shows and movies about teenagers today, all with different hooks. But a show like The Goldbergs never needed a hook. It took the most mundane things and made them great thanks to incredibly good writing, and nostalgia did the rest. Netflix's Yeh Meri family uses the same tropes and brings back memories of their childhood in the 1990s for most Indian children. This formula works well if it is well executed.
A photo of the Yeh Meri family. Netflix
It is human nature to sentimentalize everything that has happened. Getting people to look back on the things that shaped their worldview may seem like a perverse way of manipulating audiences, but it's also a loophole. For some, it is an escape into the bowels of a long-time mind of negativity. For others, this is a voyeuristic overview of pop culture that laid the foundation for what we have today.
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Publication date: 09 Jul 2019 08h50
| Last Updated: Jul 9, 2019 10:54 AM
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Date Updated: Jul 9, 2019 10:54:13 AM HIST
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