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It is not very common for the public to see Hrithik Roshan on the big screen. With Super 30 the actor is back in the game after more than two years.
This is probably why the success of the film will be crucial for the actor.
Talking to Moneycontrol, Harish Bijoor, brand strategist and founder, Harish Bijoor Consults Inc., said, "Hrithik's films have been rare. This is a version after a long time. In such cases, it is even more important for the publication to click. "
While initial information suggests that the film had started on a high note with a morning occupation of the order of 25 to 30%, it is evening. shows and the next two days that will decide the fate of the film.
According to trade estimates, the film should open in the crore fork of 12-15 Rs.
Ask Vinay Kanchan, storyteller of the brand and innovation Catalyst and author of Sportivity film is crucial for the actor. The problem with Hrithik is that over the years, he has not shot as many movies as he could have done and that the relevant main of his life. For the Khans, it's a little different because they've settled down, so they can take a few years off. For Hrithik, he probably should have done a little more. "
" Hrithik suffered from lack of visibility. Now that he chooses to exhibit, it is very important that the film go well, "he added, however he also thinks that" the Hrithik mark is still strong and even though [19459005theSuper30 disappears, it will not flow (Hrithik). "
According to Kanchan, Hrithik is in this phase where he has to reinvent himself.The overwhelming badociation with Hrithik dances. the public wants to see him in some type of avatar for a while.
And that's why Kanchan thinks that Super 30 is a landmark event for the actor since it "tests the waters" "to see what kind of roles the audience can accept.
"It's an experience he has to do," he added.
Yet he believes that the legacy that Hrithik has built over the years is important enough.
Hrithik was last seen in Kaabil which gave a below-average performance, but trade badysts believe this was due to the collision with Shah Rukh Khan-starrer Raaes . The film managed to earn more than 86.54 crores of rupees.
With films arriving after a considerable amount of time keeping him away, Hrithik does not have many films in his basket despite a career spanning almost two decades. 19659002] In 2000, his first film Kaho Na Pyaar Hai was a blockbuster, but after that, Hrithik delivered less success. Of the 22 films in which the actor has worked so far, eight have been successful.
However, brands still rely on Hrithik, although this is more related to his physical form and his dancing abilities.
And both brands Mountain Dew and Nirma, full-bodied in their commercials, emphasize these badets of the actor
But Bijoor thinks that even though "stars such as Hrithik and Ranbir Kapoor have been in this space of rare outlets, their value of brand approval C is deep. "
" Good actors who keep the memory of good movies stay in the minds of consumers and viewers. This helps them in their branding activities, "he added.
While Super 30 was one of this year's most anticipated films, it remains to see if the film will be able to brave Shahid Kapoor Kabir Singh who shows no sign of stopping even if it is in the third week of its publication.The romantic drama is currently at Rs 249, 60 crore.
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