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Mumbai, March 21 (UNI) PhonePe, India's fastest-growing payment platform, today announced the appointment of Bollywood superstar Aamir Khan as ambbadador Mark.
PhonePe is also one of the official co-presenters of the TV broadcast of VIVO IPL 2019 and will launch a series of new TV commercials starring Aamir Khan during this season. Aamir's presence in television commercials
and its mainstream appeal as a national icon will help PhonePe to better publicize the benefits of digital payments for users in India.
Commenting on this announcement, PhonePe said: Aamir Khan is one of the biggest superstars in the world today. He is a renowned actor known for his innovative work in his sector. On a personal level, Aamir played a key role in raising awareness of many important social issues
in India. His name is synonymous with sincerity, hard work and dedication to his job. These values are perfectly in line with PhonePe's trust, security and reliability values. So we thought Amir was the brand's ideal ambbadador for our company as we sought to introduce Digital Payments
to one billion Indians. "
" We are also very excited to be part of VIVO IPL 2019. Cricket is the most popular sport in the country and VIVO IPL is the biggest sporting event of the year, so we think it's is an excellent platform for us to launch our new brand campaign with Aamir and to make the PhonePe platform known. "
" PhonePe is synonymous with innovation and trust and has helped simplify Digital payments for millions of Indians in a very short time, I'm close to PhonePe's incredible journey and I'm excited to be part of their phenomenal growth trajectory, "says Aamir Khan.
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