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Cobrapost's investigative platform said on Tuesday it had revealed 36 Bollywood personalities who had agreed to promote a specified political party for free on their social media accounts before the Lok Sabha elections.
Appearing to represent a fictitious public relations organization, Cobrapost's secret reporters approached several actors, singers, comedians and dancers with lucrative offers of quick money, ranging from over 2 Lakh, to the promotion of political parties through their accounts on various social media platforms. According to the report, some of the celebrities, having lakhs of followers on social media, claimed up to 50 ¤ lakh,
However, four of those who were contacted immediately refused to allow them to do so. ;offer.
Cobrapost Editor Aniruddha Bahal said that the infiltration operation had occurred last year and that it had taken a while to release her after the post-production work .
"Most of them were willing to accept the bulk of their fees in cash, which means in other words black money," Cobrapost said in a statement. . "Celebrities would fine tune the content of various issues before they post the same message on their social networking profiles to make it look like theirs … they agreed to send us their NAPs and bank details, and many did. They vowed to keep the secret exercise in its entirety and to hide the agenda, said the online press organization.
Some actors have proposed to indirectly promote the political party during their press briefing when promoting a film or event. others have even proposed to post videos on social media and make them viral with the help of their followers.
"The party in question was, in most cases, the Bharatiya Janata Party (BJP) and Aam Aadmi. Party (AAP) and Congress Party in some cases, "said Cobrapost. "The names of political parties have been used, in good faith and in the public interest, for narrative purposes only, which does not mean that they actually participate in the practice. The survey was conducted to reveal celebrities willing to subscribe to a political agenda in return for monetary gains, "he said.
million. Bahal said the report highlighted the need for the Election Commission to develop guidelines to regulate the celebrity proxy campaign on social media, making the activity a "money-like" offense and setting up a "pay-as-you-go" mechanism. monitoring.
"Or, they are asked to affix a disclaimer stating that it's an advertisement to inform their supporters of their motives," he said. he suggested.
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