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Akshay Kumar has proven time and time again that he was the most consistent and most salable actor at the box office. The monopoly of the three powerful Khans with Akshay and new age actors such as Ranveer Singh, Varun Dhawan, Deepika Padukone and Alia Bhatt has long since disappeared to give all A-Listers a chance to make their money. The latest survey shows that Akshay has accumulated more than 100 million rupees in advertising space, which is more than all Khans.
Moreover, it is interesting to note that many brands are willing to invest in young actors like Ranveer, Varun, Vicky Kaushal and Alia Bhatt and Deepika Padukone. After Akki, the DeepVeer brand has proved very profitable. The individual shareholders' equity of Ranveer and Deepika is 84 crores and 75 crores respectively. Shah Rukh is at Rs 56 crores while Salman has riders worth Rs 40 crores. Alia Bhatt has own funds worth Rs 68, which is more than the Khans. Amitabh Bachchan is worth Rs 72 crore, Varun Dhawan has ads worth Rs 48 in his kitty. Kareena Kapoor Khan (Rs 32 crore) and Katrina Kaif (Rs 30 crore) are among the top 10 stars on the list.
The brands of a celebrity clearly testify to its commercial success in the industry and it is therefore not surprising that Akshay, Deepika, Ranveer, Alia figure at the top of the list. It is claimed that more New Age actors will set new trends in 2019.
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