[ad_1]
In the list of the best-paid celebrities of Forbes recently published, Akshay Kumar is the only Indian actor to appear. With a profit in the range of $ 65 million (about Rs 446 million), Kumar ranks 33rd on the list.
His recent offerings make him one of the most successful actors in the Indian film industry and he has even taken it in advance.
Kumar's last three films are all part of the 100 crores club. According to Forbes, the actor charges between $ 5 and $ 10 million per film (about 34 crores against 68 crore).
In the last decade, he has shot up to 35 films.
Even Vinay Kanchan, brand storyteller and catalyst of innovation and author of Sportivity, thinks it's his extra work that makes him go on the list.
"Akshay produces a few more films a year than the Khans and has had many late fallout. . "
At a time when many Bollywood stars believe they appear once a year on the big screen, Akshay Kumar does not hesitate to come two or three times on celluloid to entertain moviegoers.
The actor "has retained his image as an actor in an unshakeable groove," said Harish Bijoor, brand strategist and founder, Harish Bijoor Consults Inc.
A five-year trend shows that & # 39; s He has appeared in an average of three films each year. Thus, with some failures too, Kumar manages to redeem himself with other films.
Over the past 10 years, Kumar has delivered 13 hit hits out of a total of 35 films on offer. Yet, he could be on the list of Forbes best-paid celebrities.
According to Kanchan, "What is interesting in his case (from Akshay Kumar), is that he's reinvented himself. Not just once but twice. First he was an action star, now he is an action – comedy star and now he is also playing serious roles. Because of this reinvention, I see it covering a wide range of brands. His endorsements are not in a kind of niche. That's the reason he exploded. "
And Bijoor agrees.
" Akshay Kumar's film choice was special. On the way, he changed his image from the trajectory of the hero of action to the hero who can act for action. Positive action itself. With positive messages. "
It will be seen for the next time in Mangal Mission which will be released in theaters on August 15th.
It is Kumar who has announced holidays as the day of independence and the day of the republic for Bollywood.
If the Khans dominate the festive holidays, then Kumar has made these days a lucrative period for the industry with successful projects like Airlift (Rs 123 crore), 102 crore) , Toilet (Rs 132 crore), among others
With a career of 29 years (from 1991 to 2019), Kumar has shot as much as 126 films and there does not seem to be any genre.
It is Kumar's various roles that set him apart from other players in the industry.
"He used to be some type of niche badociations, the macho, and he kept it. but he added items such as his comic character that some of the ads captured. The brands cover not only categories but also revenue segments in terms of the end consumer, "said Kanchan.
The actor has 20 brands in his basket, ranging from Tata to Harpic, bathroom cleaner According to the Forbes List.
for the Khans, Kanchan said that "Salman has not had a good year, and Shah Rukh has been lying low for a while." And the number of commercials he (SRK "
Last year, Salman failed to score the box office with his exit of race 3 .While the film grossed 166 crores rupees, we expected much more from this venture, considering that the film released on Eid and the feast of Eid were synonymous with Salman Khan's films.
It was the same for Shah Rukh , who dropped the audience with his film Zero who pocketed a crore of Rs 88 with a budget of Rs. 270
According to Kanchan, even in the next two or three years, the value of his brand (Akshay Kumar) will remain unchangeable. "His films such as Toilet, Gold, Rustom hit the bull's eye for his brand to remain stable. I do not see it in decline. He was very successful in reinventing it, "he added.
[ad_2]
Source link
