Akshay tops celebrities; The Khans are not in the top 5

For decades, the Bollywood Khans – Shah Rukh Khan, Salman Khan and Aamir Khan – have maintained their leading position in the market. However, the powerful Khans have recently been dethroned by Akshay Kumar with regard to the marks.

Akshay appears as the highest celebrity in the field of endorsements.

What is shocking is that none of the Khans even ranked among the top five.

Here are all those who ranked among the top 5

Akshay topping the list with endorsements worth Rs. 100cr, Economic Times reported. According to a report Exchange4Media DeepVeer also replaced Virushka as a new power pair, with Ranveer Singh at number 2 (Rs. 84cr) Deepika Padukone (Rs. 75cr).

Bollywood veteran Amitabh Bachchan, the eldest of the top 5, took fourth place with rider contracts worth Rs. 72cr, followed by Alia Bhatt (Rs. 68cr).

Still in the top 5, SRK took 6th place in 2018

SRK, which has always been in the top 5 in the last five years, has surprisingly taken sixth place in 2018 with offers from 39, a value of Rs. 56cr, followed by Varun Dhawan (Rs. 48cr), Salman Khan (Rs. 40cr), Kareena Kapoor (Rs. 32) and Katrina Kaif (Rs. 30cr).

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The number of celebrity signatures has increased by 25% over last year

According to the report from Showbiz 2.0, extracted . ] AND brands are now turning to new actors such as Jhanvi Kapoor, Vicky Kaushal, Sara Ali Khan and Kartik Aaryan.

The report adds that the downside of celebrities rose from Rs. 795cr in 2017 to Rs. 995cr in 2018.

In addition, the celebrity approval value among the top 10 people also reached Rs. 605cr, up 20% from 2017.

What is the Showbiz report?

The results are reported in the second edition of Showbiz Report, published by ESP Properties, GroupM's Sports and Recreation Division. Showbiz 2.0 presents a consolidated report on marketing in Indian entertainment, including film marketing, brand and movies, celebrity endorsements, and user licenses.

What brand guardians are looking for has changed

"Celebrities and fashion have a permanent link that should not go away anytime soon," said Vinit Karnik, sales manager ESP Properties. Brands are now looking beyond feature films and exploring celebrity influencers, Karnik said.

"The game of influence will become stronger with more and more brands geared towards them, seeking to directly reach loyal bases as part of their renewed brand strategies," he added.

Virat Kohli and MS Dhoni do not appear anywhere in the top 10

Another shocking revelation of the report is the absence of Indian cricketers Virat Kohli and Mahendra Singh Dhoni. Dhoni, who was the main endorser of the years 2013 and 2014, was regularly on the list for five years, like his contemporary function Virat.