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Ambee: Aishwarya Rai Bachchan Invests in a Bengaluru Startup

BENGALURU: Actress Aishwarya Rai Bachchan and her mother, Vrinda KR, invested 1 billion rupees in a young environmental company based in Bengaluru, Ambee, which uses data to measure indicators such as quality of life and health. Air, according to regulatory documents extracted from the paper.vc business intelligence platform.

This would be Rai's first providential investment in a startup. She was not available for comment. Co-founder and CEO of Ambee, Akshay Joshi, did not respond to a request sent by email.

Founded in 2017 by automotive engineer Joshi, lawyer Jaideep Singh and data scientist Madhusudan Anand, the startup has raised start-up capital from Venture Catalysts. He is currently part of the India TechStars Accelerator Group.

Bollywood Alerts are showing growing interest in supporting startups. As reported by TOI in May, Deepika Padukone has already supported several startups while Goqii portable device maker last month said that Akshay Kumar had invested in this project.

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Deepika Padukone, the major Bollywood player, is becoming an active investor in mainstream startups. In the 18 months since the creation of KA Enterprises, which manages Padukone's head office, the group has supported startups such as the Furlenco online furniture rental platform and the Purplle beauty products market. The latest investment is Epigamia, a yogurt maker backed by French food giant Danone.

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