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On Monday, Apple gave little details on its highly anticipated streaming service, but did not skimp on the high-powered celebrity. Oprah Winfrey, Steven Spielberg, and Jennifer Aniston were part of the celebrity parade at Apple's headquarters in Cupertino, California, where the main attractions are typically the company's latest high-tech gadgets.
including Big Mom and Aquaman, Jason Momoa, highlighted the launch of the latest live product from Apple. "I'm badociating with Apple," said Winfrey. "They are in a billion pockets, all."
Oprah Winfrey expresses herself at an event marking the launch of Apple TV + at Apple's headquarter.
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AFP
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Apple CEO, Tim Cook, presented what he called "a glimpse" of the tech giant's plan to transform television viewing and move on – as some badysts say – the streaming activity launched by Netflix.
TV Plus, will debut in the fall in more than 100 countries and offer original ad-free series and films. Cook and Apple have refused to say how much the nascent streaming service would cost. It has been unveiled as an extension of Apple's new TV application, which will bundle third-party services such as HBO, CBS and Showtime, as well as a cable subscription for the user and some service providers. streaming such as Hulu.
Much of Hollywood and Silicon Valley was eagerly awaiting details of Apple's highly publicized incursion into the original programming, which the company had been quietly preparing for the past few years – and putting it on side. less a billion dollars to do it. But this is not the only company to prepare a rival for Netflix, which spent $ 12 billion in content last year. Walt Disney Co. and WarnerMedia of AT & T are expected to unveil their own platforms later this year.
Standing out from the pack will be a challenge for everyone. Disney's streaming service, Disney-Plus, even carries the plus symbol, as does Apple's service.
"This is not a streaming service," said Zack Van Amburg, who was hired on TV by Sony TV Programming Video of Apple
Cook did not specified the extent of the streaming library of Apple. he has about two dozen series and a handful of films in preparation. But he promised great ambitions. "We partnered with the group of the most thoughtful, accomplished and award-winning creative visionaries who came together in one place to create a unique new service," he said.
But what was missing in the presentation is what she was trying to compensate with her star power and her cold reel tifflers of her upcoming slate. Some highlights:
– Oprah: Winfrey has two documentaries in preparation for Apple TV Plus (one on mental health, one on badual harbadment in the workplace) and provides for "the most stimulating book club" on "The television personality, whose book club choices have turned dozens of works into instant bestsellers, said the Apple show would include streaming conversations with the writers. her OWN network and "O" magazine in which she is still making book choices, most recently Michelle Obama's Becoming. "I am proud to be part of this platform where I can communicate with people around the world to create positive changes. , "said Winfrey.
– Amazing Stories: Produced by Steve Spielberg," Amazing Stories "is a series of sci-fi anthologies that the filmmaker is reviving.It first worked for two seasons from 1985 to 1987 on NBC. "We want to transport the audience to every episode," said Spielberg.
– The Morning Show: Aniston, Reese Witherspoon and Steve Carell are the protagonists of this series devoted to the drama behind the scenes. 'a morning TV show.' Witherspoon said that this will "pull the curtain on men and women in the big-time battle of early morning television." This is especially the first time Aniston returns to television from Friends. "And I'm really excited about it," she said.
Starring Steve Carell (left), Reese Witherspoon, and Jennifer Aniston (right) speak up. a special event organized by Apple.
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REUTERS
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– Little America: Kumail Nanjiani unveiled this series of anthologies based on true stories of immigrants or children of immigrants from all over the country. "This is not a thing like the other," said the comedian-actor-writer. "There is only us."
The actor and director Kumail Nanjiani expresses at an event marking the launch of Apple TV + at Apple's head office.
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AFP
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– See: This post-apocalyptic series features Jason Momoa and Alfre Woodard, which unfolds centuries after a cataclysmic event in which all of humanity lost its sight.
The Defending Jacob thriller, in which Chris Evans is also present, is in development plays a father whose 14-year-old son is charged with murder; an untitled drama by M Night Shyamalan; a series of the director of La La Land, Damien Chazelle; a program on computer coding for preschool children called Helpsters, with Big Bird; a drama series on youth basketball produced by Kevin Durant; Dickinson, with Hailee Steinfeld in the role of Emily Dickinson; and Little Voice, a show about a young musician produced by JJ Abrams and Sara Bareilles, who performed the theme song on Monday.
The goals of the nascent movie Apple were harder to discern Monday. Previously, she had partnered with A24, the independent brand of films like Moonlight and Lady Bird. Their first film together should be On the Rocks, Sofia Coppola's meeting with Lost in Translation star Bill Murray. He plays a larger-than-life father reconnecting with his daughter, played by Rashida Jones.
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First publication:
March 26, 2019 09:13 AM IST
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