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Apple is betting big on its record $ 1.4 billion facility to reinvent itself as a service company. On Monday, Apple introduced a new suite of services, including a video streaming platform, which will compete with companies like Netflix and Amazon.
Called Apple TV +, the new platform offers original programs, movies and documentaries. The platform is supported by leading Hollywood artists including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, JJ Abrams, Jason Momoa, M Night Shyamalan and Jon M Chu.
Apple TV + is accompanied by an updated Apple TV application and new Apple TV channels. All new services will be offered in one package. If you are interested in Apple's new video streaming platform, here are five things to know.
Pricing and Availability
Apple did not reveal the price of its new video streaming service. According to reports, it will be priced at $ 9.99 per month. Apple also charges the same for its news subscription service, Apple News +. The company has announced that it will announce pricing and availability of Apple TV + later this fall.
New Apple TV App
The new version of the Apple TV incorporates a new interface and Netflix style recommendations. Apple TV will now customize the user experience according to their preferences. The platform will offer program suggestions and films from more than 150 streaming applications, including Amazon Prime and Hulu. This also includes television services such as DirectTV Now and PlayStation Vue. The platform will be deployed on iPhone, iPad, Apple TV, Mac, smart TVs and other streaming devices.
Oprah Winfrey embraces Apple CEO Tim Cook at an event inaugurating Apple TV + at Apple's headquarters on March 25, 2019 in Cupertino. , California.
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Apple TV Channels
Starting this May, Apple TV subscribers will be able to access a new "Apple TV channel". As its name suggests, it's a pay-per-view platform with access to services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel and EPIX, among others.
ALSO READ: Apple Arcade, Apple launches service "first game subscription to the world"
Original Content
Like Netflix and Amazon, Apple also invests in original content exclusive to its platform Apple TV +. At its special event, Apple announced original programs starring Jennifer Aniston and Reese Witherspoon, among others. The list of original content is: Amazing Stories, The Morning Show, See, Little America, Helpsters, Little Voice, Are You Sleeping ?, Dickinson, For All Humanity, Mr. Night Shyamalan Show Untitled Creators' Series of It's Always Sunny, Central Park and Toxic Work, Untitled Mental Health Doc and a TV Reading Club?
Privacy
Apple pointed out that it would not allow publishers and third-party service providers to access data. This also includes preventing service providers from delivering targeted ads. Even for recommendations and customization on the streaming service, Apple uses device intelligence.
First publication:
March 27, 2019 1:25 pm EST
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