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Apple highlights Elvis Presley's impersonators from around the world in an ad campaign for the new Group FaceTime feature.
Earlier this year, the technology giant introduced the FaceTime group, which allows 32 people to use video.
The spot, titled "A Little Company", is placed on the Elvis Ballad There s Always Me and shows each imitator delivering his own Turn the Song. It was created in-house and directed by Dougal Wilson by Furlined.
Apple has chosen imitators from diverse backgrounds to represent different Elvis eras, from early rock n 'roll with his clbadic pompadour to his incarnations of Las Vegas and Hawaii.
The idea is that just as the music of Elvis is able to connect. Lonely hearts everywhere, Group FaceTime can bring people together. The movie shows how the automatic detection of active speakers by the service gives each king his moment of glory and seamlessly connects multiple users.
This month, Apple released another campaign called "Share Your Gifts," an animated story about a young girl hiding her writing. Advertising encourages creators to share their talents with the world.
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