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NEW DELHI:
To add power to high-level veteran stars, organize digital concerts with big names, integrate films on broadcast services a few months after their release in theaters to revive canceled programs at the request of fans – the world of over-the-top platforms or OTT is growing, and what started on the small screens of smartphones around the world suddenly threatens to become bigger than the big screen.
What is important is that the OTT players are creating their own entertainment space, which seems to aim to suppress all other sources of entertainment.
Netflix and Amazon Prime have been producing original shows and movies for some time now. that often generate more buzz than most traditional sources such as movie studios or TV production houses
In this context, these digital players have also entered the live entertainment space.
Last week, Amazon Music presented the Prime Day Concert in New York with artist Taylor Swift, winner of 10 Grammy Awards. The concert aired live his Taylor Swift concert in more than 200 countries.
What does this mean? There is no need to queue or spend a lot of money to get a concert ticket, no fight through the crowd to have a glimpse of your favorite artist's performance a drink.
In a concert click, it also means that the way to consume entertainment content is changing.
Whether it's Netflix, Amazon Prime Video, Eros Now, Hotstar, Voot, Zee5, Viu, ALTBalaji
Manish Aggarwal, Commercial Director, ZEE5 India, said that "digital viewers are looking for fresh content every day, offbeat, relatable and engaging "- – that changes the landscape of the content produced.
"The identification of these needs has led us to propose new concepts that revisit the basics of content," he told IANS.
The proliferation of overabundance -top or OTT has not come without objection from badociates
The "Roma" glory at this year's Netflix Oscars has left room for debate over the whether films for streaming services should be allowed to compete at major awards ceremonies, traditionally for feature films that get full theatrical release. Filmmaker Steven Spielberg, a member of the board of governors of the Motion Picture Academy, has launched a campaign for a rule change making things more difficult for streaming platforms. Netflix was absent from the Cannes Film Festival for the second time this year because of the ongoing quarrel between the streaming giant and festival organizers about priorities: persevere theatrical experience or s & rsquo; open to the digital vision space of the new age.
The streaming giants are hoping to find a common ground.
"(The standard is as follows) it must be a full publication, otherwise you will not be able to claim a price, but this is not part of the ecosystem of this company I think they need to understand something in between, "Salke told IANS during her visit to India last March, when she was asked about her views on the ongoing debate.
Netflix director Reed Hastings believes that films should be judged on their artistic merit and relevance.
"Today, the rules are his rules and we respect them fully, and I think that all of you here would say that" Roma "is an Oscar-winning film, we really believe that the films should be judged on their artistic m Hertings said at a Netflix Labs event in Los Angeles earlier this year.
The size of the screen should not be a measure of the size of the entertainment , according to most of OTT's giants.
Hollywood stars including Will Smith, Brad Pitt, Jennifer Aniston, Julia Roberts, Ryan Reynolds, Dwayne Johnson and Gal Gadot have Netflix projects added to their resume.
From the world of Bollywood, stars such as Shah Rukh Khan, Akshay Kumar, Saif Ali Khan, Nawazuddin Siddiqui, Emraan Hashmi and Abhishek Bachchan joined the film giant.
Stranger Things, producer Director Shawn Levy is satisfied with the cin quality matographique created content for streaming services.
"For me, the most exciting part of season three is that it really looks like a movie." The scope of the action and the show Levy told IANS.
"That might be fun to make a movie someday with "Stranger Things" someday, but we're not in a hurry to be in such a hurry Netflix is allow "19659003] The director of" War Machine ", David Michod, also explained the benefits of making a movie for Netflix.
"I love the movie's success judged according to its box office opening weekend … This becomes in some ways the big challenge because in this scenario (it's not) necessarily (to) make the best movie you can do, and (it becomes) more about what you can do so that people come to the theater. It becomes a marketing exercise rather than filming.
"There is something good to feel as if all our attention has been put on making the film as interesting as possible and letting the marketing take care of itself," he added. .
There is an avalanche of content on streaming services. And this is only a beginning.
According to a report, the Indian OTT market will reach the $ 5 billion mark in 2023. Another states that 75% of the content will be consumed on OTT platforms in 2021.
OTT platforms will continue to change the rules and create new modes of entertainment. Have you already registered?
This story was published from a wire dispatch agency without text modification. Only the title has been changed.
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