Ariana Grande will not participate in the Grammys, but will get her own ad for Apple during the show – Adweek



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Ariana Grande fans get a Grammy roller coaster this Sunday

She is nominated for two Grammys, best solo performance for "God Is a Woman" and best pop album of Sweetener. But she also expressed some frustration with the audience at the awards ceremony, which the producer hinted that the superstar singer was to blame for not performing during the live event. Instead, she says the organizers wanted her to do a medley of their choice rather than play her new single, "7 Rings".

I kept my mouth shut, but now you lie to me. I can organize a performance all night and you know it, Ken. it's when my creativity and my self-expression were stifled by me that I decided not to attend it. I hope the show is exactly what you want and more. ????

– Ariana Grande (@ArianaGrande) On February 7, 2019

I offered three different songs. it's a question of collaboration. it's about feeling supported. it's about art and honesty. not politics. do not make favors or play games. it's just a game between all .. and I'm sorry but that's not what the music is for me.

– Ariana Grande (@ArianaGrande) February 7, 2019

Great did not run away with a Grammy when she had already been nominated in 2015 (lost against Sam Smith's In the Lonely Hour) and 2017 (when Adele's 25th album has swept the pop categories), but even if this series continues, fans will have one thing to enjoy: the new 60's Apple Second spot with Grande.

The advertisement turns her into a Memoji to interpret – you guessed it – "7 Rings", the song she had intended to play Grammys.

What is a Memoji? It's an evolution of Apple's Animoji feature, launched in 2017, that allows you to transform into an animal that speaks or sings. Memojis, unveiled with iOS 12 last year, allows you to customize the animated head at your leisure, at the Bitmoji.

To help popularize and promote this feature, Apple has created two other Grammy ads, including Khalid's new title, "Talk" and "Simple." "From Florida Georgia Line

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