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Fans around the world packed movie theaters for the launch of "Avengers: Endgame" this weekend, pushing total ticket sales for the Walt Disney Co. superhero show to 1, $ 2 billion and record highs in dozens of countries.
According to Disney's estimates, "Endgame" generated an unprecedented $ 350 million in the United States and Canada, Thursday night to Sunday. The three-hour action show that revealed the fate of Iron Man, Thor and other popular cartoon heroes also marked history in China, Brazil, in France, Egypt, South Africa and 38 other markets.
In China, the world's second-largest endgame, the largest film market, has raised $ 330.5 million since its debut on Wednesday.
This historic weekend helps Disney get on track, which badysts see as an unprecedented year. The company is preparing to publish "The Lion King", "Toy Story 4" and several other potential blockbusters in the coming months.
"Endgame" is unique because it is the culmination of a story told in 22 Marvel Studios movies that have been drawing crowds into cinemas for a decade.
Avengers fans gather at the TCL Chinese Theater in Hollywood to attend the opening screening of "Avengers: Endgame" in Los Angeles, April 25, 2019. / Reuters Photo
Fans of Avengers See you at the TCL Chinese Theater in Hollywood to attend the opening screening of "Avengers: Endgame" in Los Angeles, April 25, 2019. / Reuters Photo
The Public "has proven to many times that he cares about these characters, "said Cathleen Taff, head of theatrical distribution at Disney. "I think they wanted to see how this epic story would come together."
"Endgame" stars Robert Downey Jr., Chris Hemsworth, Scarlett Johansson and others, as a group of superheroes fighting the evil Thanos, starring Josh Brolin. 19659002] Just a few days ago, the movie industry was divided on whether "Endgame" had the potential to hit $ 300 million in the domestic market. The film exceeded this level and far exceeded the previous record of US $ 257.7 million set a year ago by "Avengers: Infinity War".
This film ended with a cliffhanger in which many heroes seemed to fall into dust, stoking anticipation for "Endgame."
To meet the demand, theaters added show schedules and sold shows at odd times, such as 7:00. AMC Entertainment, the operators of the world's largest theatrical theater chain, has kept some venues open for 72 hours to continue to run "Endgame."
Even the high ratings of box office prognosticators have proved too bbad.
"We did not expect fans to show up at three in the morning for a three-hour movie," said Paul Dergarabedian, Senior Media Analyst at Comscore, a measurement company. "We are in completely unexplored territory here."
"Endgame" is revealed to be a world cultural phenomenon.
An Avengers fan holds tickets to the TCL Chinese Theater in Hollywood to attend the opening screening of "Avengers: Endgame" in Los Angeles, April 25, 2019. / Reuters Photo
A fan of Avengers holds tickets to the TCL Chinese Theater in Hollywood to attend the opening screening of "Avengers: Endgame" in Los Angeles, April 25, 2019. / Reuters Photo
According to a photo posted on Twitter by the director General Disney, Bob Iger, a sign placed in a London subway station urged bikers not to talk about the plot of the movie so as not to spoil it for others.
paid more than 500 yuan, or 74.14 US dollars, for "Endgame" tickets on the gray market, far more than the average average price of 60 yuan in the country's cinemas.
In Hollywood, Susan Macias, 44, watched Marvel's 22 films. at the El Capitan historical theater in a sold-out marath on that concluded with "Endgame."
"It was well worth the three days of being there," Macias said afterwards. "I'm just full of emotions."
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