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Thirteen summers ago, Marvel Studios' president, Kevin Feige, was interviewed at a relatively small Comic-Con panel about the possibility of seeing characters from his company interact with him. screen.
"Who knows?" Feige teased. "It's a great new experience for Marvel, but it's not a coincidence that we have the rights to Iron Man, Hulk, Thor, Cape" – and just before he could finish, he was interrupted by the volume of joy and hope of the public. extrapolation. The imagination of the fans has taken a leap forward on the possibilities.
Feige cited it as a point of creative inflection. This is a moment worth remembering why one wonders why Avengers: Endgame will have so much meaning to come to so many things when it arrives in theaters on April 26 – the culmination of more than ten years of building a world of superheroes.
Today, calling it a "great new experience" may even seem like a euphemism if one considers how far Marvel has radically transformed the landscape of Hollywood blockbusters.
Heading into Endgame The Marvel film universe garnered nearly $ 19 billion in 21 films, including four of the 10 biggest movies of all time – an unprecedented series with a movie At the box office
But for a studio start-up, 2006 was not just a time before the super-hero Twitter-Viral star and Disney dollars. This also marked the big unknown when, despite the success of the first X-Men and Spider-Man movies, there was no map to determine how well a studio could build an interconnected franchise. James Bond, Star Trek and Star Wars may have continued to produce commercially viable suites for years, but the construction of a complete network of Hero might have seemed too far away as a Bifrost bridge. 19659002] Feige was wise, however, to start gradually by deliberately setting up the story of each character. He first sought to seduce the general public with Iron Man, the former hero of the B series, and the hard work was met with great success: director Jon Favreau and rehabilitated star Robert Downey Jr. were surprised by a bottle at the 2008 event. A flop could have leaked the studio before it came out of the ground; The film Iron Man full of the charisma of Downey Jr., brought in nearly $ 600 million with a production budget of $ 140 million.
Room by room, Feige – a child of & # 39; Franchises of action of the 80s, like Indiana Jones – continued to forge a link with the general public
Louis Leterrier realized the movie of 2008 The Incredible Hulk with a modest success. And after the years Iron Man [ of 2010 once again marked, 2011 brought together the solid combination of Thor Kenneth Branagh and Captain America: Joe Johnston : The First Avenger ($ 370 million) – Chris Hemsworth and Chris Evans are convincing in their respective roles.
Finally, Feige could finally fully realize his great experience.
With these boards in place, what followed was the most elaborate Jenga movie game Hollywood has ever seen.
2012's The Avengers – The first of two outings of screenwriter-director Joss Whedon with the team – "em-up franchise" – reported $ 1.5 billion dollars in the world.
Modern fans are so interested in Avengers: Endgame as they have invested more than ten years in this complex universe – half of which was apparently destroyed in the last film of the # 39; last year, The Avengers: The War of the Infinite in which the wicked Thanos (Josh Brolin) put so much dust in this beloved team.
Yet film buffs know it too. the cliffhanger was to be a fake farewell – a plot that only prepares fans for the real farewells in Endgame .
Comics are famous for their long con: In a world of commercial stunts, their superheroes rarely stay dead.
Still, Feige and his creative team, including Infinity War / Directors Joe and Anthony Russo know that, ultimately, some of their superheroes will disappear forever
Feige Like to quote the line that a necessary part of the trip is the end. He debuted in the entertainment industry within the husband-wife production team of Richard Donner and Lauren Shuler Donner. Feige saw the franchise Superman – launched by director Richard Donner in 1978 – too late to end his trip with Christopher Reeve in the lead role. Reeve still wore his cape and tights in 1987 Superman IV: In Search of Peace .
We know that Chris Evans will hang his vibranium shield under the name of Captain America . Endgame . We can expect at least one other longtime actor MCU – Downey Jr.? Hemsworth? – do not enter the next big phase at Marvel, too.
So, that's really it. The end of an epic race. We have lived with some of these characters for many hours on the screen. Yet, they must give way to a new team, probably headed by Captain Marvel (Brie Larson), with Bucky (Sebastian Stan) probably backstage and famous heroes of the Black Panther's Wakanda ready to turn around. .
The ] Iron Man will come to an end, surely or soon, after having resurfaced under the tent. No other studio has been able to replicate this degree of success in the shared universe – and there is no guarantee that the next phase of Marvel will rise so dramatically. (While this is certainly becoming more complicated, Disney's next streaming service will feature small-screen shows that cut across Marvel's cinematographic world, involving characters from Avengers such as Loki, the Falcon. and The Winter Soldier, The Scarlet Witch and Vision.)
But even if Marvel's next super-team breaks records at the box office, there's only one story behind it for Marvel Studios. And it started publicly in 2006, when Feige said these words: "Iron Man, Hulk, Thor, Cape -."
The end of the game is an interruption which introduces a change of scale. This is an arrival line before a commercial reload.
But this will also be the place where fans will unpack some of their memories and leave some of those who have fallen behind.
In Endgame Marvel Studios is coming to the hearts of fans – even if the universe of Feige conquered them a long time ago.
(c) 2019, The Washington Post
(This story was not edited by NDTV staff and is generated automatically syndicated feed.)
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