Badshah, the Indian "king of rap", dethrones Taylor Swift and BTS on YouTube with 75 million views in 24 hours



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  • Badshah's new single is the most watched video in less than 24 hours on YouTube, with 75 million views.
  • The Indian "king of rap" dethroned world boasters such as the American singer, Taylor Swift and the group K-Pop, BTS.
  • The video was directed by Marlon Pena. Rose Romero, 2019

The king of Bollywood rap, Badshah, had dethroned
BTS and
Taylor Swift is the most watched video in 24 hours on YouTube.

With 76 million views in one day, the new Badshah single –
Paagal – evolves in seven different countries around the world. At the time of writing this article, the video has crossed the threshold of 80 million and tends to be in 3rd place on YouTube in India.

Roll in millions like a real @Its_Badshah! #Paagal beats the world record on #YouTube, crosses more than 75 million views … https://t.co/gEvNWgUkxU

— Sony Music India (@sonymusicindia) 1562845511000

Previously, the group K-Pop, BTS, held the mantle of most views for his song.
Boy with Luv followed by Taylor Swift's
Look what you've done me. They are the only two artists to have surpbaded 60 million obstacles on YouTube within 24 hours of launching their videos on the platform.

Not only is the new music video becoming a global viral sensation, but it also promises to be the biggest success of Badshah's career.

And Badshah is not the only one celebrating something. Marlon Pena, the director of the video, shot the video in locations in Los Angeles where characters like Batman, Fast and Dominic Toretto also claimed their fame in
Dark Knight Rises and
Fast and furious.

Rose Romero, Playboy 2019, also made his Bollywood debut in the video, having already starred in videos with
Papa Yankee and J. Balvin.

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