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The buzz for the Oscars – or the Oscars – in India is high, but not high enough. The proof is that there are fewer Oscar-nominated film screenings in theaters
Many theaters have organized special shows for Oscar nominees to capitalize on the buzz of the Oscars and to present international films to the public. Indian. However, in recent years, the fallout from these projections has decreased. Experts suggest that streaming platforms could be the reason behind this.
In 2017, films like in the moonlight Hidden Figures and Silence naked against many outings in Hindi could only gather 50 lakhs each of their first weekend.
This year also, movies like The Wife A Star Is Born Green Book has not found many takers in theaters. According to the exhibitors, the availability of Oscar-nominated films on streaming services has had an impact on their box office collection
Although interest in Oscar nominees has not decreased, some of these films being for the first time available online before theatrical release in India, the number of box office receipts decreased
Although many people opted for streaming services to watch these nominated films at the Oscars, this did not deter operators from bringing these films to India.
Continuing with his idea PVR launched its Oscars festival, which lasted a month. PVR screened some films in 11 cities (subways, tier I and II cities).
Trade badysts say that the release of Oscar-nominated films in India is limited to subways like Mumbai, Delhi and Bengaluru, and sometimes Pune, it seems that PVR is also trying to address this phenomenon to other markets Indians.
But, in the years to come, the Oscars season will attract more and more attention in Indian cinemas or the trend will go entirely to streaming platforms.
Six to seven years ago, the occupation of Oscar-nominated films was between 90% and 95%. Even last year, films like Post and The Shape of Water managed their box office receipts of 4.62 crore and 2.68 crore, respectively.
While Elara Capital's latest report on media and entertainment indicates that the digital threat is in its infancy and that the exhibition segment is not expected to have a negative impact, the digital munching the profits of the theater.
It's hard to know who will win. the Oscar race between theaters and streaming platforms. However, on February 24th, the 91st Academy Awards will honor the best films of 2018 and put an end to the suspense of the best winners of this Oscar.
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