Can Spotify stand out in the Indian market of crowded streaming music?

Spotify is the latest comer, albeit belatedly, to the crowded music streaming market in India, which has not yet encouraged people to pay.

The Stockholm-based company, whose service was finally made available on the Web and on mobile The application launched Tuesday will not only compete with its global peers such as Apple Music, Google Music and Amazon Music in the country, but will also face national players such as JioSaavn, Airtel Wynk, Gaana, among others. [19659002] The Spotify Premium Subscription, which offers features such as offline playback and the ability to play songs on connected devices such as TVs and speakers, among others, is available from a monthly fee of Rs 119, or about US $ 1.67, against US $ 9.99 in the United States [19659002] Of course, there are already at least a dozen streaming music platforms in India that have as data has become cheaper, but only less than 1% of subscribers pay for music and almost 14% are. According to Deloitte, in a report,

India, where more than a third of the 1.3 billion people use a smartphone, is a crucial market. for Spotify. According to an EY report, the number of people listening to legally online songs online is expected to triple, to reach 273 million. As of December 2018, India had 150 million users.

India, however, belongs to the "rest of the world" market for the company, which extends from Australia and Japan to Israel and South Africa. This market had nearly 10 million subscribers at the end of December, according to the company's earnings report.