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Bollywood transformed the Cannes Film Festival into a week of fashion. I'm not complaining – I'm just disappointed.
The prestigious film festival has a tradition of presenting some of the greatest films on the planet. The 72nd edition of the event kicked off this year on May 14th and is expected to end on May 25th. Even though some desi players have already arrived on the Cote d 'Azur, many more are expected in the coming days.
Aishwarya Rai Bachchan, a veteran of Cannes, has been constantly ridiculed in national publications for ruining desi fashion on the world stage with her outfits at the red carpet events. But not anymore. The Indian delegation in Cannes this year is entirely dedicated to sewing brands, perfect makeup and superb photo shoots.
Canine veteran Aishwarya Rai Bachchan has often been criticized for her fashion choices on the red carpet. (Photo Reuters)
Marketing gadgets, a lot?
However, except the Kanjeevaram saree of Madhurya Creations and corset of the house Falguni Shane Peabad, Indian Indian was taken back on the carpet. Just as no Indian film is on the official selection list and there is no Indian member of the Cannes jury either.
Could this be because Bollywood artists are more interested in red carpet moments than in talents?
Kangana Ranaut illuminated Cannes – but more for her clothes than for her films this time around. (Photo: Instagram / Team Kangana Ranaut)
Veteran film critic Anupama Chopra, currently at the ongoing film festival, wrote in the Hindustan Times – "An Ancient Cannes fighter I think the Indian talent is too difficult to manage. "They want first-clbad tickets, business clbad for their entourage, hair and make-up every day," she said. it's too difficult to handle. "
So, while the haute couture of the actor Deepika Padukone looks at Cannes and her husband, Ranveer Singh, the pretty social media comments about her OOTD at the film festival are entertaining, it remains no less than Padukone is taking up the beauty mark L Oréal at the mega event –
It's a shame because I would prefer that she represents it to the next screen, that of a survivor of an acid attack in Chhapaak inspired by the true life story of activist Laxmi Agarwal.
Sonam Kapoor and Aishwarya Rai Bachchan should also make an appearance for the same brand, which is one of the official sponsors of the film festival.
The Bollywood Queen, Kangana Ranaut, seduced us with her Indo-Western outfit for her second outing to Cannes – but she's actually here to represent the French brand of vodka, Gray Goose. The same goes for Huma Qureshi.
Not just a pretty face
But maybe the stars are just following what is expected of them. The interview of Chopra with filmmaker Mira Nair, whose film Salaam Bombay won the first prize of India at Cannes in 1988, may offer some clues. "She (Nair) said that this is not necessarily because Indian filmmakers do nothing wrong, but because the tastes and agendas of the selection committee and those of Indian cinema do not necessarily align."
If so, are we content to simply be relegated to the rank of the country with the most beautiful and well-dressed actors? Maybe there is a way to make our presence felt in Cannes, rather than just showing how much we wear international fashion brands. Maybe that's how we would show that we can also produce films that entertain, stir and amaze a global audience.
Call it a drop of water in the ocean, but some artists certainly aim for that purpose
For example, composer AR Rahman gave a glimpse of his directorial debut at the Cannes Film Festival in this year. Title The Musk the virtual reality film deals with perfumes, smells and all that is olfactory. If you thought Rahman would take the paved road and do what is expected of him, make his directorial debut with a musical.
The musician AR Rahman thanks his wife Saira Banu for having inspired him to direct the virtual reality film The Musk . (Photo: Instagram / AR Rahman)
Meanwhile, Priyanka Chopra also made an appearance in Cannes. It has been shown to support the premiere of documentary 5B which deals with the human treatment of AIDS patients in San Francisco by the staff of the 5B Hospital.
Do you remember Kashmera Shah, who launched the craze for the song with his dance moves in Dil Pe Mat Yaar and Dil Ko Hazar Baar Roka ]?
was very present in Cannes too, to explain (ironically) why India should be the location of foreign directors and how we could make it easier for them. She also unveiled the first look of her film Marne Bhi Do Yaaron at the film festival. Of course, her outfits will not make you come out of her fashion choices, but do you feel the power of women?
Meanwhile, Hina Khan, former candidate Bigg Boss is also in Cannes 2019 to unveil the first look of his short film Lines as well as to speak at a round table at the Pavilion of India. . However, instead of recognizing its achievements, the film industry remains divided between making fun of it and congratulating it. Especially after an Indian journalist mocked his debut in social media.
This comment left a bad taste in many mouths. (Instagram / Jitesh Pillai)
The entire episode leaves just a very bad taste in many mouths.
In a country where thousands of young people are fighting in hordes in the flashy Bollywood city, do we really want to preach that an actor's brands, rather than his talent, can give him international recognition ? Or, filmed elitism demands that you look gorgeous in front of such international backs – and who cares if you've done it with your talent or if you've been seduced by big brands that want you to stay seated and be pretty?
I hope not, because, if so, the conversation about nepotism, casting and #MeToo stories from Bollywood would have been futile.
Read also: Prabhat Choudhary: Why is he the Kishor Prashant of Bollywood?
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