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Mega Powerstar Ram Charan spent a fortune on his dad Sye Raa's dream project. Producer Ram Charan quotes the high award for Sye Raa's theater rights.
He expects more than Rs. 90 crore of theaters before the release of Sye Raa in the Telugu states.
Charan hopes to get around Rs. 120 crore for Telugu version drama rights.
Sye Raa is also published in other languages. But he may not be able to recover his high costs (200 rupees +) with his only theatrical rights. However, he will get good deals for his digital and satellite rights.
Sye Raa is aiming for the release of October 2 to make the most of the Dussera weekend. There will be no big Telugu movies to compete with Sye Raa at that time, but will there be free ground in other languages?
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