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In recent times, India has become one of the unique and overpopulated markets in the global music streaming industry. As the consumption behavior of Indian music increases and evolves, many global players have quickly established themselves on the market.
The application of streaming music online YouTube Music is one of these players. A week after its launch in India, the Google-owned streaming app has surpbaded three million downloads, said Susan Wojcicki, YouTube's general manager.
She added that the company was seeking to reach 500 million internet users on its site.
In March, YouTube launched its streaming music app and premium paid Youtube Premium offering users ad-free services, background reading and offline download functionality.
Previously, a viewer had to switch between YouTube and music. streaming application. Now everything is in one place. Last month he hit the Indian market with premium service at Rs 99 per month.
In February of this year, the Swedish music giant Spotify launched its services in India. Conscious of its price-sensitive market, it has launched on the Indian market by offering premium subscription packages from Rs 13 for a daily subscription and Rs 119 for a monthly subscription. I have
In just one week, he claimed to have 1 million downloads.
In comparison, YouTube has been a bit flexible and affordable in its plan. Unlike its rivals, it offers a family package of six members priced 149 rupees
While YouTube offers music content on most languages spoken in India, its competitors like Gaana and JioSaavn offer music in 15 languages. Swedish streaming music giant only supports seven languages
YouTube's music recommendations are also judged to be better based on Google's account settings.
Compared to audio players, the pbadion for video puts YouTube ahead of peers. According to a study by Nielsen last year, YouTube was the most popular platform, followed by Jio and Google Music.
At the same time, YouTube's vast user base also adds to the notoriety. It has about 245 million active users per month in the country and is considered a default search engine for videos.
In India, the streaming music market includes actors such as Gaana, Times Internet, Amazon, Prime Prime and Reliance's JioSaavn. Of all these players, Gaana and JioSaavan dominate the market with more than 120 million monthly users.
According to a Deloitte study, the online music listening market is expected to exceed $ 273 million by March 2020. There are currently more than 150 million online consumers. on online streaming applications.
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