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Tom Jolliffe looks at Avatar 2 and a certain lack of enthusiasm to return to the world of James Cameron …
Do you remember this film containing blue characters? No, not The Smurfs … Avatar . In 2009, James Cameron created the revolutionary and visually stunning CGI world, while simultaneously revolutionizing 3D technology (and sparking a five-year fascination with 3D movies that are slowly losing their luster over the last five years) . Although the film had its share of detractors (some are not seduced by Cameron's scenario Pocahontas retreading which, considering all the technical aspects pushing the boat to the outside, felt too worn and tired) he had a few fans.
The film grossed $ 2.79 billion globally. You could say that it's an absolutely huge amount, almost mind-boggling, and you'd be right. However, what is also, it is a bar. Avatar All of the projects listed are also one of the longest and most expensive projects in terms of gestation and money ever seen. This was the long-awaited follow-up of James Cameron in Titanic which was previously the most profitable film. Cameron has managed to double his shot, having already been high in a long legacy of box office success. All the films he made, except Piranha 2 (if you count it in Cameron's canon) and The Abyss were successful. Extraterrestrials established Xenomorph as a franchise product. Terminator 2: The Day of Judgment sets records when it is published. True Lies was a great success. He has not been dubbed king of the world for nothing.
From the moment Avatar was introduced to hordes of hungry onlookers, the sequel was inevitable. Ten years later, we are still waiting and after several delays, we are told, and probably we are caught with a pinch of salt, that 2020 is the year Avatar is the follow-up. The problem is … for a movie that has the biggest turnover of all time, Avatar is not a film on the tip of the tongue. It does not have the iconic stature of Titanic . It does not have the immediacy of the movies Fast & Furious Star Wars and Marvel, which account for most of the 20 most profitable films to date. It is always advisable to hit while the iron is hot, but do not ask questions to the King of the World.
I do not feel the buzz of the network and fans in the same way that a new Star Wars built the hype (and even the hype train recently suffered) or the new great Marvel movie. No one becomes voracious for Avatar 2 (and beyond) as for Avengers: War of the Infinite and now Avengers: Endgame . Avatar and its sequels, which are already online, will undoubtedly generate a large sum of money, but at the same time, they will cost a huge sum. This is the kind of money that is spent only for the biggest movies, such as Infinity War and Endgame . If you look at a box office forecast, how much does Avatar 2 need to meet even the most minimal expectations? Do you expect to meet or exceed $ 2.79 billion? It's a big request. A billion dollars gross is it too little? As crazy as it may seem, Avatar 2 could yield a billion dollars and be considered a failure. Many consider Star Wars: The Last Jedi as a financial disappointment, despite revenues exceeding one billion dollars and one of the 20 most profitable films to date. Star Wars: The Awakening of the Force .
Avatar came to a point where there had been a distinct lull. We succeeded Lord of the Rings Matrix the precedent Star Wars . There was this wizarding kid halfway through his film catalog, but the box office needed some kind of revolution. Iron Man published the year before it is the Avatar that truly launched a box office revolution.
James Cameron is about to lose his touch. majestically. For his aficionados, none of his two box office titans are close to his best work. Titanic is decent. Avatar with all the worn dressing is pretty by heart. Since then, Cameron was found facing Terminator: Genisys to help create a buzz for this. Although he has no creative involvement, he has never hesitated to give an honest opinion on the films, and the fact that he supports a film so horribly monumental and insulting to his own original creation, says something. He has a producer credit on Alita: Battle Angel who is available, but he was greeted with mixed reviews and even more mixed box office rumors.
] Alita could be the first big tank of 2019, but wait. For a project made 15 years ago, many Cameron fans would have taken over Avatar with very little fanfare and expectation (without the help of a series of anime adaptation flops). Cameron's part in Robert Rodriguez's film will be debated, but it's still a worrying sign that Cameron may be at the heart of a worry about flogging dead horses. In fact, by the end of the year, he is likely to have his name aboard two big budget bombs with not only Alita but also Terminator: Dark Fate expected later this year. (which is probably my nagging bet for Tanksville this year.)
Tracking future numbers is difficult. If Cameron had achieved his original goal in 2018 for Avatar 2 could he have drowned Aquaman ? Maybe not. This year marks the end of a marvel phase and a shift to the next one. It is a blessing or a curse for Avatar 2 . On the one hand, what happens if the next phase is not up to scratch? And if this new phase of the MCU did not gain the same popularity as the last? No, of course, that will not happen, it's Marvel. Kevin Feige could eat some flour and cupcakes of shit. There will be an interval of Christmas time that would have been filled by the war Star Wars so this is another positive sign for Avatar 2 which takes an important part of the audience . A Disney outing planned at about the same time. Let's face it, Disney usually takes a good corner. Shortly after Avatar 2 Sherlock Holmes 3 must appear, and this should not cause too much concern, if there is significant disinterest in Avatar then falling behind Holmes and losing the opening # 1 expected during the second week could prove damaging for the long course. Sing 2 also arrives the following week and children's animation films can record good numbers during the holiday season. There are still release dates to firm up during and around the season too. While, no doubt, Avatar 2 will probably make the law, as has already been said, will he do enough to meet expectations?
What if Avatar 2 makes a bomb? What happens to the remaining suites? Disney felt a burn due to the supersaturation of Star Wars . The public gets tired of things quickly. At the same time, you can not leave it too long. It's unlikely you'll see them sweeping under the carpet. In any case, Cameron will have to release the films he has shot (things keep changing, but Avatar 2 and Avatar 3 are shooting simultaneously), but the real danger is, if the first sequel is disappointing, you can not recover and push back the franchise. It will just disappear slowly until the last screening of the fifth movie. It takes a level of self-confidence so that few people are up to Cameron, to put their faith in their idea. Likewise, the studio is sure to fail that it has envisioned four films ahead. This last film will probably fire if the second film depreciates.
It remains to be seen and it will be interesting to see. The inevitable and probable gigantic marketing expense will have an impact. Similarly, the current taste in East Asia for Western science fiction colorful films means that China, in particular, is expected to experience a mbadive comeback. The same as for many low-performing Hollywood films on national markets, Avatar 2 might find that its longevity is dictated by its crude character in China (after all, a Chinese mbad shot is the only reason for which we attend a sixth Terminator after saving T-Gen on this territory). Avatar 2 is currently scheduled for next December. It's just as likely to show record losses, as to see Cameron again usurp his place at the box office.
Will Avatar 2 Succeed or fail? Let us know in the comments below or send us a tweet @ FlickeringMyth …
Tom Jolliffe is an award-winning screenwriter and pbadionate moviegoer. He has three feature films in DVD / VOD to be released in 2019 and several short films touring festivals. Find more information on the best personal site you'll ever see … https: //www.instagram.com/jolliffeproductions/
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