Deceptive promotion by social media upturn

Promotion is a very important part of the film and the success of the film sometimes depends on proper promotion. Sometimes actors and directors try to promote their film in ways that mislead people into believing it's a real incident rather than a movie promotion and that in the end, they'll realize that it's part of the movie promotion. But by the time they realize, the name of the movie and other details are clearly inscribed in their minds. Previously, this kind of tactic worked, but nowadays, as the public is more aware and expects celebrities to take responsibility on social media, such misleading promotions turn against fire. through social media about the theft of his motorcycle by a unprofessional thief. Apparently, he wanted to promote Sandeep Kishan's movie "Ninu veedani needanu nene". However, some netizens thought that it was a real incident and asked him for details. Meanwhile, the police in the city of Hyderabad responded and asked him where the incident occurred. Priayadarsi realized that this article was taken seriously rather than as a promotional item and immediately deleted the video. Later, Sandeep Kishan made it clear that it was a promotional activity for his film 'Ninu veedani needanu nene & # 39; and is excused for misleading people.

Recently, a complaint was filed with actress Bhagamati for this deceptive promotional video:

. role of the policeman in the film Bhagamati of Anushka? She is Asha Sharat and she is a leading actress in Malayalam. She also played the role of police officer in the movie Malayaam Drishyam. Nadia played her role in Telugu. She recently posted a video on Facebook in which she looked broken and revealed that her husband had disappeared. She also asked the general public to help her so that she could find her lost husband. She also asked people to contact the Kattappana Police Station if they found clues to her husband's details. The video was so real and the audience responded in more detail and many people sympathized with it. The video went viral and was viewed more than a million times in a few hours. People have actually started looking for more details to help.

But later, it was discovered that all this was a gadget to promote his film "Evide", which revolves around the story of a middle-aged woman looking for people. of her lost husband. After learning this, people began to criticize her vehemently for abusing the social media platform. A Kerala lawyer even filed a complaint against the police for downloading the deceptive video.

On the whole, it seems that these actors and filmmakers must be extremely cautious today, because the public is more aware and any attempt to dupe or fool them is likely to turn around. Rather than such tricks, if the filmmakers focus on the good content that can reach the audience, the people themselves will advertise in the mouth for the film and it will be the strongest form of advertising. which is other than all the others.

-ZURAN (@CriticZzuran)