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New Delhi: In the wake of his first opus, the latest film about the superheroes of Marvel Avengers: Endgame released this Friday, is considering the opening of a bumper in India with an estimated collection of ₹ 250 crore, according to film trade experts. Last year, Avengers: the predecessor of Endgame Avengers: Infinity War became the most profitable Hollywood film in India at around ₹ 228 crore.
The bar is higher for the new film directed by Anthony and Joe Russo. BookMyShow's online ticket reservation website sold a record number of tickets one day in advance (Saturday).
Avengers: Endgame is available in Hindi, Tamil and Telugu, in addition to the English version.
Box Office website India, Avengers: Endgame has sold 500,000 tickets in a few hours, beating the most important opening match in Hindi from last year Thugs of Hindostan who had sold 200,000 tickets. The ticket price for the highly anticipated movie has also been increased: a morning show ticket for "Avengers: Endgame". is available for ₹ 350 compared to ₹ 155 for other films. The prices of show tickets later in the day also increased until ₹ 750 from ₹ 350.
"I do not remember no other film, including Hindi, witness such anticipation, "said Atul Mohan, editor of the specialized magazine Complete Cinema .He predicted an opening day for the ¥ and the opening weekend for the movie. Avengers: Infinity War currently holds the record for the greatest opening day ( ₹ ] 31.30 crore) and opening weekend ( ₹ 94.30 crore) for a Hollywood film in India.
Meanwhile, Walt Disney Inc., the distributor of the film, is striving also locate the Avengers franchise for the Indian public.The composer AR Rahman has developed a Endgame . n Hindi, Tamil and Telugu, popular Tamil writer and director, AR Murugadoss (known for his blockbusters as Ghajini Thuppakki and Sarkar ) were engaged to write the Tamil Dialogues while Superstars Vijay Sethupathi and Andrea Jeremiah will announce Iron Man and Black Widow characters respectively. In the Telugu version, the actor Rana Daggubati will double for Thanos.
The co-director of Endgame Joe Russo, was in India earlier this month to launch the Rahman anthem and participate in a contest celebrating Marvel's fan-art. [19659002] At a live video conference held simultaneously in Delhi, Mumbai, Bengaluru and Chennai, Robert Downey Jr., who plays Iron Man, traded with his Indian fans.
Disney has also signed many brand badociations. The Chinese handset manufacturer OPPO will launch a new Avengers limited edition smartphone from the F11 Pro Marvel. Fashion brand Max has launched a special collection of products on men's, women's and boys' clothing, shoes, toys, bags and accessories in badociation with the film. Toymaker Hasbro Inc. has launched a range of products Avengers: Endgame such as action figures, role play toys and other collectibles.
According to film industry experts, Disney could produce something between ₹ . ] 20 lakh and ₹ 2 crore for a brand contract for a film like Endgame . "India is an extremely important market for us and the impact of localization on the growing number of fans is considerable," said Bikram Duggal, head of the entertainment studio at Disney India.
Duggal said that Marvel was one of the most popular entertainment. and pop culture in India over the last 11 years and is synonymous with emotional storytelling, characters to be told and universal themes.
"All of our marketing, distribution, and branding strategies are designed to deepen the emotional connection that fans already have or get new ones. And while some people may respond to these expectations in the English version, nuances can to be brought in the local language, "said Duggal.
He did not want to comment on the expenses of Disney Marketing Avengers: Endgame but baderts that these expenses are among the highest in the
It is estimated that Disney spends ₹ 15-1 6 crore on marketing and distribution Avengers: Endgame in India, focused on digital media, television and outdoor entertainment, according to Jones Mathew, marketing professor at Great Lakes Institute of Management Gurugram.
"Face to face, Hollywood superhero movies have been much better at winning money against Bollywood movies, whether it is the mainstream Indian, the Indian art house, the Indian movies of low-budget superheroes. The Indian marketing of Endgame firmly enshrined in the global Hollywood strategy of popularizing their films only in the major growing markets, "said Mathew.
Avengers: Endgame marks the culmination of a series of 22 superhero films drawn from the Marvel film universe.The series tells the war between the Avengers and Thanos, the old-fashioned demi-god, and is expected to come out on more than 2 500 screens, the highest in the history of a Hollywood film in India. [19659017]
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