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On the weekends, fans of the movie "Avengers: Endgame" were thrilled in movie theaters. Total ticket sales for the Walt Disney Co superhero show totaled $ 1.2 billion and broke all record records
"Endgame" generated an unprecedented $ 350 million dollars in the United States and Canada between Thursday night and Sunday, according to Disney estimates. The three-hour action show that revealed the fate of Iron Man, Thor and other popular cartoon heroes also marked history in China, Brazil, in France, Egypt, South Africa and 38 other markets.
In China, the world's second-largest endgame, the largest film market, has raised $ 330.5 million since its debut on Wednesday.
This historic weekend helps put Disney on the right track, which badysts see as an unprecedented year. The company is preparing to release "The Lion King", "Toy Story 4" and several other potential blockbusters in the coming months.
"Endgame" is unique because it is the culmination of a story told in 22 Marvel Studios movies that have drawn crowds to cinemas for a decade.
Spectators "have proven time and time again that they are attached to these characters," said Cathleen Taff, director of theatrical distribution at Disney. "I think they wanted to see how this epic story would come together."
"Endgame" stars Robert Downey Jr., Chris Hemsworth, Scarlett Johansson and others, as a group of superheroes fighting the evil Thanos, starring Josh Brolin. 19659003] Just a few days ago, the film industry was split on the point of whether "Endgame" had a chance of reaching $ 300 million in the domestic market. The film exceeded this level and far exceeded the previous record of $ 257.7 million set a year ago by "Avengers: Infinity War".
This film ended with a cliffhanger in which many heroes seemed to turn into dust, thus fueling anticipation. "Endgame."
To meet the demand, theaters add slots and sell shows at odd times, such as 7 o'clock in the morning. AMC Entertainment, the operators of the largest theater chain in the world, have kept some venues open for 72 hours in a row in order to keep operating. "
Even the tedious estimates of the box office prognosticators proved to be too low.
" We did not count on the fact that the fans would show up happily at three in the morning for a three-hour film " said Paul Dergarabedian., Senior Media Analyst at Comscore, Measurement Company. "We are in totally unexplored territory here."
"Endgame" has turned out to be a world cultural phenomenon.
A Sign in a London subway station urged runners not to talk about the plot of the movie so they do not ruin it. According to a photo posted on Twitter by Disney's general manager, Bob Iger,
Some Chinese fans have paid more than 500 yuan, or 74.14 dollars, for "Endgame" tickets on the gray market, far more than the average of 60 yuan on average in national cinemas. [19659003] In Hollywood, Susan Macias, 44, watched the 22 Marvel films at the El Capitan historical theater in a sold-out marathon that ended with "Endgame".
"It was well worth the three days of being there," said Macias afterwards. "I'm just filled with emotions."
(With the exception of the title, this story has not been altered by NDTV staff and is published from a syndicated thread.)
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