Endgame creates unprecedented commercial buzz for Hollywood film in India – Entertainment News, Firstpost

While moviegoers from around the world are eagerly awaiting the grand finale, Avengers: Endgame the 22nd movie of the world's largest business movie franchise, we talk to trade experts and exhibitors who are preparing for the most anticipated project of MCU (Marvel Cinematic Universe) to date, in order to decode the buzz and anticipation of the film in India.

The Disney / Marvel World Box Office Mastodon The Avengers: Infinity War presented as the most ambitious crossover event in the history of cinema, breaking all the previous records set by Hollywood movies in India when it was released on April 27, 2018. The film ambaded a remarkable total of 298.3 rupees crore – unadjusted for inflation – in India and missed the mark of 300 crore Rs by a mustache L & India was the ninth most important foreign market for Infinity War with an impressive total of $ 43.5 million on more than 50 days of theatrical shooting.

Taran Adarsh, Senior Business Analyst, is confident that Endgame will lead the box office of Infinity War in India and become the most important Hollywood publication in the country. "The hype is huge, not just in India, but around the world.It is an event film.India will become a crucial market for the film.The doors have opened. for Hollywood movies in India, and this time, today, Hollywood movies are limited to subways and cities, they have been designed for all audiences, we have doubled the versions in all major languages ​​", said Adarsh ​​to First Post .

The Russo On April 24, the Hollywood brothers direct their fly shots, in China, Australia, Denmark, Finland, France, Hong Kong, Italy, the Netherlands, Norway, Sweden, Singapore and Taiwan, before landing in the United Kingdom and some other countries, and finally reached the Indian and American coasts on April 26th.

LM Kaushik, who religiously badyzes the figures for the city of Chennai and the trade of Tamil Nadu, indicates that the anticipation is huge and equal to the big Tamil films. "Many theaters have scheduled early performances for the movie in Chennai, and advance bookings are exceptional." In Tamil Nadu, Avengers (all versions) reported nearly Rs 32 crore. The city of Chennai was a crore of 7.25 rupees, the fifth film to have won the most in 2018 in Chennai and attracted more people than the popular Tamil movies, "said Kaushik.

While three Tamil films, including 100, K 13 and Deverattam are scheduled to be released on May 1 in Tamil Nadu, no new films are planned for the 26 April, which gives Endgame a flowing tour at the box office of Tamil Nadu with a solo release. Likewise, no new releases are planned in Andhra Pradesh / Nizam, where Endgame will benefit from a new solo release

K Deepak, who runs the measurement portal at AndhraBoxOffice.com, says the film has sparked a huge hype. "At present, they plan to produce nearly 500 screens in AP / Nizam, but it is possible that 600 are about to come out." Avengers: Endgame is likely to become the The most profitable Hollywood film in the region, it will surely dominate the opening weekend and will fiercely compete with Telugu's local versions, while Nizam will feature mainly English versions, Telugu's dubbed versions will be more in demand. Andhra Pradesh, "said Deepak.

If you think that theatrical programming will take place Udeep, managing director of Mayajaal Cinemas, the second multiplex in Asia with 16 screens, proposes a solution: he will play the four major versions of Endgame in the multiplex on the 16 screens. "I do not think anybody has ever tried this, we're going to present on the 16 screens with almost 100 shows, which shows the hype of the film, and for the first time, an English film is likely to make a dent in Tamil cinema's box office and Vijay Sethupathi's dubbing for the Tamil version also sparked a lot of hype.Although there was an initial reaction on social media for its dubbing, it's settled , "observed Udeep.

gross film life in India are more than Rs 400 crore. Do not be surprised if Endgame exceeds the mark Rs 500 cr at the end of his theatrical tour. The bad reviews of Kalank have already begun to create an impact at the box office and, without further release on April 26, Endgame should take over.

Adarsh ​​noted that Disney was making every effort with a comprehensive exit plan. "At the moment, the number of screens is not yet finalized.The reminder value of the movie is huge, and children are also waiting to watch it.It will record upsetting opening figures. around the world, and in India, it will be an eye The first day's figure could compete with the biggest Hindi film in India and it has all the potential to become the first opener of 2019. With the dwindling collections of Kalank, Endgame to get its fair share of screens in the North, "added Adarsh.

Although Kaushik estimates that reaching the 50 crore life of Tamil Nadu is quite ambitious and ambitious, it is quite achievable given the hype surrounding the film. . "However, the city of Chennai is likely to touch the mark of crore at Rs 10, and this will be the first time it will be released in Hollywood.While Kanchana 3 is doing well at the box office, it is moved to the second or third screen in several multi-screen theaters, and preference will be given to Endgame who will dominate the big screens for two to three weeks, "he said.

Tamil Nadu was the third Indian territory in India for the Infinite War after the areas of Mumbai and Delhi-UP. So, Disney raised the bar this time by bringing together big names like AR Rahman, AR Murugadoss, Vijay Sethupathi, Andrea Jeremiah and Rana Daggubati for Tamil and Telugu in dubbed versions to compose a track, write dialogues and double main characters.

"In Tamil Nadu, the collections will be mbadive in the three Cs – Chennai, Chengalpet and Coimbatore – and will compete with the number of Tamil films featuring heroes on the list.The Vijay Sethupathi dubbed for Iron L & # But this also adds more buzz to the film, and the name of Vijay Sethupathi will certainly draw more viewers to the grand finale of the franchise, "said Kaushik.

Udeep is convinced that the first-day collection of all versions of the film in Tamil Nadu will be on par with Rajinikanth, Ajith and Vijay. "The film will be released on more than 500 screens in this state.The quality of the Tamil dubbed version of English films has now increased, and today, studios have taken very seriously the localization of the content and The appeal of a high volume of I'm sure that national multiplexes would also begin to feature dubbed versions of English films in six months, "he said.

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Date Published: 23 Apr 2019 08:19
| Last Updated: 23 Apr 2019 08:19

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Last updated: April 23, 2019 8:19:10 AM HIST

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