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![g_114329_ranveer_singh_280x210.jpg "title =" g_114329_ranveer_singh_280x210.jpg "/> [article de l'article] Durex, the consumer goods company Reckitt Benckiser, its parent company, let its contract with the Bollywood actor expire, with no intention to renew it, according to the sources of the market. </p>
<p>Although Reckitt Benckiser did not respond to an email sent by Forbes India, sources close to Singh confirmed this decision. "The two have agreed to part company amicably," the source said of the development. Although higher endorsement fees may be a potential reason for the breakup, Singh's marital status could have influenced the decision to end the badociation, the source added. </p>
<p> Last November, Durex congratulated Ranveer Singh and Deepika Padukone, the newly married Bollywood celebrity couple, with a cheeky tweet: "We're covering you. Congratulations Deepika and Ranveer for officially affixing the ring on it. "</p>
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Durex India on Twitter The first mainstream Bollywood actor to approve a brand of condoms, Singh was largely responsible for reviving the fortune of the condom brand in India with a small share of In April, the high-end condom manufacturer entered the flavored condom segment, which accounts for 80% of the condom market in the country under the Durex Kohinoor flag, with aromas such as "meetha pan "," kaala khatta "," silky chocolate "and" juicy strawberry. "
Singh, a marketing and branding expert, has made the condom brand extremely popular among young people with his" Do The Rex "and" Durex Jeans ", and helped Durex out of its elite status.Although this decision is a blow to Durex, the brand has the intrinsic strength to rebound, they say.
" The brands of Condoms have this issue of topicality, "says Harish Bijoor, founder of a trademark consulting firm. When a brand approves a condom in India, Bijoor hints that he's not the boy next door. Instead, he endorses a category that is absent and under the social radar of comfort and acceptance. "The category of condoms is a category of promiscuity. It is not in any way a loyalty of any kind, leave aside the loyalty of its endorsers, "he said.
Bijour adds that Durex will get the next star as soon as possible. "No star is essential to the brand. Even that will pbad to a more skilled hand, "he says.
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